Head of Growth
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Job Description
Head of Growth scaling acquisition, conversion, and marketing automation for WorkHero’s AI back office serving HVAC contractors. Owning budget, pipeline, measurement, and growth experimentation.
Responsibilities:
- Own WorkHero's growth marketing strategy, budget, acquisition channels, conversion, and measurement
- Build a repeatable engine for acquiring well-fit HVAC contractors at sustainable acquisition costs
- Own qualified pipeline generation and partner with founding AEs on conversion
- Use customer outcomes to improve targeting and messaging
- Strengthen the existing acquisition funnel, improve conversion and nurture, and establish reliable measurement
- Lead freelance specialists across paid media, content, and creative
- Determine which growth capabilities to build in-house and hire the future team
- Turn customer conversations and sales-call patterns into positioning, messaging, and campaigns
- Manage paid performance, budget pacing, creative testing, conversion tracking, and HubSpot attribution
- Improve website and landing-page conversion, lead nurture, and re-engagement
- Build a lifecycle marketing engine from content
- Maintain funnel reporting, attribution, growth forecasting, and leadership/board updates
- Build and maintain automations for lead enrichment, qualification, routing, follow-up, and reporting using scripts, integrations, or agents
- Identify and validate acquisition channels including outbound, search, and industry partnerships
- Report directly to the co-founder and CEO and set growth priorities within the agreed budget
Requirements:
- Demonstrated experience building or scaling a repeatable acquisition motion with a small team
- Experience owning multiple growth channels and budgets
- Ability to connect channel results to qualified pipeline, acquisition cost, and customer quality
- Ability to independently build or troubleshoot marketing workflows and integrations
- Fluency in using AI to create leverage and automate meaningful work
- Experience with tools such as Claude Code, Codex, or comparable platforms
- Ability to determine when to build, buy, simplify, or replace processes
- Demonstrated ownership of conversion improvements, content-driven pipeline, and data quality
- Ability to write initial content versions independently
- Experience marketing to operators, small business owners, contractors, or field-service teams is beneficial but not required
- Must address United States work authorization sponsorship requirements
Benefits:
- Equity
- Base salary of $160K–$200K
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