VP, Marketing – Communications
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Job Description
VP leading marketing and communications for Ren, RCF, and AEF. Building brand trust, demand generation, communications, and advisor and donor engagement.
Responsibilities:
- Lead a multi-disciplinary team spanning content, PR, internal communications, paid media, and events
- Set the team vision, operating rhythm, KPIs, accountability, and operational excellence standards
- Coach and develop team members and build future marketing leaders
- Direct agency partners and hold them accountable to outcomes
- Champion testing, experimentation, AI-enabled content, workflows, and emerging channels
- Define and own the brand vision and company-wide adoption across Ren, RCF, and AEF
- Own audience segmentation and integrate content, PR, internal communications, paid media, and events into a coherent brand experience
- Translate brand strategy into a growth roadmap focused on awareness, advisor and donor preference, and advisor acquisition
- Lead strategy for the DAF Giving Summit and oversee planning and content teams and vendors
- Generate demand through nurture, lifecycle, channel mix, paid media, distribution, attribution, and reporting programs
- Own website content and performance, including SEO, AEO, and AI-driven discovery
- Develop PR strategy and oversee the PR agency
- Oversee internal communications
Requirements:
- 15+ years in marketing and/or brand
- 5+ years in a senior leadership role managing people
- Track record building a metrics-driven culture, with an appetite for testing and experimentation
- Experience developing benchmarks and KPI frameworks that connect marketing activity to business outcomes
- Track record leading multi-disciplinary teams
- Experience influencing complex, multi-stakeholder sales is a strong plus
- Elite writing and communication skills
- Bachelor’s degree required
Benefits:
- Equal employment opportunity employer
- Fully remote work arrangement
- Occasional travel
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