VP, Marketing
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Job Description
VP of Marketing at Co-Active Training Institute leading global go-to-market strategy and driving growth. Oversee integrated Sales & Marketing function across B2B and B2C segments in a remote role.
Responsibilities:
- Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency
- Build and own GTM strategy
- Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion)
- Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion
- Lead Market Research and Competitive Analysis
- Drive campaigns, lead demand generation and launch a structured experimentation engine
- Shape pricing, promotions, packaging, and enterprise/team training offers
- Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem
- Lead Sales Enablement Process
- Improve forecast accuracy, funnel visibility, and operating cadence
- Partner with CEO and Chief of Staff on company strategy
- Collaborate with Product on audience insights, messaging, and learner needs
Requirements:
- 15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle
- 5+ years owning GTM strategy
- Experience with ecosystem/platform brands and/or adult learning, online education, or professional development
- Strong at demand gen, experimentation, pricing, packaging, and audience insights
- Proven channel/partner marketing leadership experience
- Background in professional development, education, services, or elective online learning
- Strong track record launching and scaling programs/services, including pricing and packaging
- Data-driven operator comfortable building from zero to one and leading through change.
- Strong executive presence with the ability to influence cross-functionally without authority
- Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights
- Experience in learning, courses, mission-driven consumer + enterprise businesses
- High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand
- Strong communicator with a strategic, data-driven mindset.
Benefits:
- Wellness Fridays, every other Friday off throughout the year!
- Flexible Fridays on the alternate Fridays, to limit recurring meetings
- Generous PTO and annual holidays
- You’ll work remotely from your home
- Medical, dental, vision plans available
- Monthly Wifi Stipend
- Employee Stock Ownership Plan
- 401k Retirement Plan
- Free Employee Registration Program for our very own CTI programs
- Parental leave
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