VP of Paid Media
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
VP of Paid Media leading growth across paid channels for Clever’s real estate technology solutions. Driving performance and accountability across all facets of paid acquisition strategies.
Responsibilities:
- Take full accountability for Clever's growth and ROAS across all paid channels—including Google, Meta, TikTok, ChatGPT Ads, and emerging channels as they mature.
- Own the entire paid customer journey: ad creative, audience targeting, landing pages, on-page experience, lifecycle (email and SMS) follow-up, and conversion to qualified pipeline—not just the ad itself.
- Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one-off wins.
- Set the creative and testing roadmap—diagnose what's working, kill what isn't, and operate with a high cadence of disciplined experiments across ads, landers, and funnels.
- Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what's actually driving profitable growth.
- Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever's time and dollars.
Requirements:
- 10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad-level performance, account structure, and landing page diagnostics.
- Has personally managed million-dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome.
- Deep expertise in Google and Meta; strong fluency across TikTok and other emerging paid channels.
- Comfortable owning the full funnel—from ad to landing page to lifecycle—and has a portfolio of examples where they improved conversion across the entire customer experience, not just the click.
- Bias toward building systems and testing playbooks, not just running campaigns.
- AI-forward—actively using AI tooling to compound creative output, audience research, and analysis.
- Excellent communication skills, able to influence across teams and levels.
- Real estate, fintech, or marketplace industry experience a plus.
Benefits:
- Comprehensive Benefits: Medical, dental, vision, and life insurance
- Paid Time Off: 18 days of PTO (increases with tenure) plus 10 paid holidays
- Professional Development: Annual budget for learning and career growth
- Tenure Sabbaticals: Paid sabbaticals to celebrate major milestones
- Clever Product Benefit: Exclusive access to Clever homeownership perks
- Work-From-Home Stipend: Support for your remote workspace
- 401(k): Retirement plan administered through Guideline
- Parental Leave: 6–12 weeks of paid parental leave
- Wellness Benefits: Free counseling sessions and optional weekly meditation
Similar Jobs
Performance Marketing Supervisor
Performance Marketing Supervisor analyzing performance metrics for social media campaigns at EY. Collaborating with global teams to optimize strategies and deliver insights for digital marketing.
Demand Generation Strategist
Demand Generation Strategist managing client accounts at Clients Blackbox, a performance marketing agency specializing in Meta advertising for Registered Investment Advisors.
Senior Performance Marketing Manager
Senior Performance Marketing Manager leading paid acquisition efforts for AI company. Collaborating on marketing strategies and measuring campaign performance across multiple platforms.
Performance Marketing Lead
Performance Marketing Lead developing and executing integrated marketing campaigns for African Leadership University. Overseeing paid media, email marketing, and brand awareness for a global audience.
Media Buyer – Performance Marketing
Media Buyer managing paid campaigns across Meta and Google for high-growth eCommerce companies. Collaborating with creatives and account managers to drive performance and results.
Demand Generation Associate
Demand Generation Associate supporting marketing and pipeline growth efforts at OpenClinica. Executing campaigns across various platforms to generate leads and sales opportunities.
Paid Media Manager
Paid Media Manager driving growth through paid search and social for a fintech. Leading strategies in an evolving paid media landscape and influencing key metrics with marketing spend.
Paid Search Manager – Google, Bing
Paid Search Manager leading and optimizing Google and Bing campaigns for Swanson Health Products. Focused on driving profitable growth across eCommerce in a remote role.
Affiliate, Paid Media Specialist
Affiliate & Paid Media Specialist driving performance marketing for High Tide's cannabis brands. Managing affiliate partnerships, paid media opportunities, and creative strategy to enhance revenue growth.
Paid Media Buyer
Ads Buyer managing and optimizing Facebook & Google ad campaigns remotely for global client base. Collaborating with creative teams to develop high-performing ads and strategies.
Technical CRM Campaign Manager
Technical CRM Campaign Manager executing campaigns in Salesforce Marketing Cloud. Focused on automation, segmenting, and integrating complex data for marketing effectiveness.
Paid Media Manager
Paid Media Manager developing and executing tailored digital marketing strategies for Workshop Digital's clients. Collaborating with teams to optimize paid search, social, and display campaigns.
Senior Paid Social Manager
Senior Paid Social Manager leading strategy and execution of campaigns at a full-service influencer marketing agency. Optimize performance across major platforms including Meta, TikTok, and YouTube.
Associate Director, Paid Social
Associate Director managing paid social strategies and execution for influencer marketing. Leading campaign performance and client communications across platforms including Meta and TikTok.
Paid Media Manager
Paid Media Manager executing performance-driven digital marketing strategies for family law firms. Managing campaigns using Google Ads, Meta, and Microsoft Ads while mentoring team members.
Demand Generation Campaign Manager
Demand Generation Campaign Manager executing marketing strategies for non-profit sector. Managing inbound leads and sales coordination leveraging HubSpot to optimize campaigns.
Senior Performance Marketing Specialist
Senior Performance Marketing Specialist at Cambly optimizing paid acquisition campaigns across global markets. Involves collaboration with creative and marketing teams for effective campaign management.
Senior Performance Marketing Specialist
Senior Performance Marketing Specialist optimizing paid acquisition campaigns across global markets for Cambly, a leading edtech platform connecting learners with native English tutors.
Senior Demand Generation Manager
Senior Demand Generation Manager responsible for building and executing integrated marketing programs. Join Common Room's team to enhance their AI GTM platform.
Assistant Performance Marketing Manager
Assistant Performance Marketing Manager at Fasset helping to scale paid acquisition channels through campaign optimisation and collaboration with creative teams.