Account Strategy Director – Franchise and Multi-Location Marketing
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Job Description
Account Strategy Director leading strategic planning and client partnership for franchise brands at a digital marketing agency.
Responsibilities:
- Lead strategy for franchise and multi–location client accounts, serving as the senior day–to–day strategic contact
- Partner with corporate marketing leaders to understand business goals, growth priorities, and brand requirements
- Develop annual and quarterly marketing strategies that connect national objectives to local performance outcomes
- Translate business goals into clear KPIs, testing plans, learning agendas, and optimization priorities
- Guide integrated planning across paid media, SEO, content, analytics, and technology teams
- Review performance trends and help teams prioritize optimization and experimentation
- Lead client presentations, including QBRs, performance reviews, and executive updates
- Ensure reporting clearly explains what happened, why it happened, and what actions should follow
- Oversee and guide budget management, pacing, scope changes, and SOW alignment in partnership with leadership
- Identify growth opportunities such as channel expansion, CRO improvements, and new service initiatives
Requirements:
- 7–12 years of experience in digital marketing, agency account leadership, or client strategy roles
- Strong working knowledge of paid media, SEO, analytics, and integrated digital marketing programs
- Experience supporting franchise, multi‑location, or otherwise complex client organizations preferred
- Ability to translate business challenges into clear, actionable marketing strategies
- Demonstrated ability to lead senior client conversations and present insights to executive stakeholders
- Strong analytical thinking, with the ability to interpret performance data and guide decision–making
- Proven project management capabilities, driving complex initiatives from planning through execution
- Excellent communication, organization, and stakeholder management skills
- Proven ability to lead cross–functional teams and manage multiple workstreams simultaneously
- Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, programmatic DSPs, GA4, Power BI, and marketing automation tools
Benefits:
- Medical
- Dental
- Vision
- A matching 401(k)
- Wellbeing stipends
- Remote work support
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