Marketing Manager
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Job Description
Marketing Manager developing and executing innovative marketing campaigns for higher education chemistry and business markets. Collaborating with Sales, Editorial, and Product Design to drive revenue growth.
Responsibilities:
- Create and manage strategies and implement tactics that showcase the value of Wiley’s courseware products for the higher education chemistry and business markets
- Develop and execute annual marketing plans with measurable goals and objectives
- Track the effectiveness of tactics and strategies by regularly analyzing results and taking action to improve performance
- Create go-to-market strategies, sales tool kits, messaging templates, and other collateral and sales enablement pieces
- Work with Sales and Customer Success to effectively engage with chemistry and business instructors
- Create account-based strategies and track top target lists for new products and features
- Interact with chemistry and business instructors through conferences, conversations, and social media
- Partner with Research colleagues to conduct surveys with instructors and students
- Test and validate value propositions in the field with individual interviews and live focus groups
- Develop and implement market development strategies to create awareness, engagement, and leads for new products
- Build and maintain competitive landscapes
- Create differentiated value propositions and positioning for products
- Demonstrate the use of tools through customer calls and presentations
- Develop relationships with authors and advocates while identifying new advocates, thought leaders, partners, and influencers
- Manage webinars, trade shows, and other events for the chemistry and business markets.
Requirements:
- BA or BS degree, preferably in business or marketing
- 3 + years of successful experience in marketing or selling technology products
- Experience with higher education technology products is a plus
- Analytical skills that lead to effective product management
- Strong writing, communication, and technology presentation skills
- Strong experience with CRM, preferably Salesforce
- Experience with digital marketing tools for marketing automation, website management, and events is a plus
- Excellent analytical skills and judgment to identify and prioritize opportunities
- Highly motivated, achievement-oriented, and capable of juggling multiple priorities
- Strong leadership skills to effectively manage campaigns and sales enablement activities
- Ability to influence people in other functional areas
- Must be willing to travel to several conferences a year.
Benefits:
- meeting-free Friday afternoons
- professional development opportunities
- comprehensive benefits package
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