Advertising Specialist – Meta, TikTok
Posted 46ds ago
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Job Description
Social Media Advertising Specialist managing online advertising campaigns at a fast-growing agency. Focused on creative solutions and performance-based ad strategies across multiple platforms.
Responsibilities:
- Manage paid media campaigns across Tiktok, Instagram & Youtube —including ad uploading, budget pacing, optimizations and bidding
- Media planning for campaigns (break out monthly budgets into flights, or daily/hourly pacing plans – with guidance from the CEO)
- Test planning and execution (ideation, prioritization, and test roadmap– with guidance from the CEO)
- Follow agency processes and help refine them for future team members (ties to quarterly bonus)
- Competitive research: Monitor creative trends and competitor strategies in our target industries
- Eventually creative collaboration: Work with designers, actors, videographers and web developers to produce ads and landing pages that drive conversion
- Performance Analysis: Conduct audits and reporting on our accounts twice a week with performance insights and optimization opportunities
Requirements:
- 2-4 years of Meta, Tiktok or Youtube ad experience, with a focus on direct response
- Demonstrated ability to work under and meet KPIs
- Proficiency with excel or google sheets (pivot tables and vlookups will be necessary
- Proactive mindset instead of reactive
- Self-motivated, able to thrive in an environment where goals are clear but the path to achieve them isn’t always
- Growth mindset, always willing to learn
- At least one reference who can speak positively about you
- Excellent command of English (B2 or C1 level) and great communication skills
- International applicants OK – but must be willing to work on US time zone
Benefits:
- $500 tech stipend
- Up to $1,000 quarterly bonus. Bonus attainment based on your personal performance and your work in adding to and revising agency processes
- 20 days PTO
- Flex time after first 2 months (work when you want as long as deadlines and performance goals are met)
- 3 month performance reviews (real opportunity to advance and get raises)
- Fully remote work, always
- Receive direct mentorship from the CEO on improving in advertising and copywriting
- Work with brands at the top of their industries















