Advertising Specialist – Meta, TikTok

Posted 46ds ago

Employment Information

Industry
Education
Salary
Experience
Job Type

Report this job

Job expired or something wrong with this job?

Job Description

Social Media Advertising Specialist managing online advertising campaigns at a fast-growing agency. Focused on creative solutions and performance-based ad strategies across multiple platforms.

Responsibilities:

  • Manage paid media campaigns across Tiktok, Instagram & Youtube —including ad uploading, budget pacing, optimizations and bidding
  • Media planning for campaigns (break out monthly budgets into flights, or daily/hourly pacing plans – with guidance from the CEO)
  • Test planning and execution (ideation, prioritization, and test roadmap– with guidance from the CEO)
  • Follow agency processes and help refine them for future team members (ties to quarterly bonus)
  • Competitive research: Monitor creative trends and competitor strategies in our target industries
  • Eventually creative collaboration: Work with designers, actors, videographers and web developers to produce ads and landing pages that drive conversion
  • Performance Analysis: Conduct audits and reporting on our accounts twice a week with performance insights and optimization opportunities

Requirements:

  • 2-4 years of Meta, Tiktok or Youtube ad experience, with a focus on direct response
  • Demonstrated ability to work under and meet KPIs
  • Proficiency with excel or google sheets (pivot tables and vlookups will be necessary
  • Proactive mindset instead of reactive
  • Self-motivated, able to thrive in an environment where goals are clear but the path to achieve them isn’t always
  • Growth mindset, always willing to learn
  • At least one reference who can speak positively about you
  • Excellent command of English (B2 or C1 level) and great communication skills
  • International applicants OK – but must be willing to work on US time zone

Benefits:

  • $500 tech stipend
  • Up to $1,000 quarterly bonus. Bonus attainment based on your personal performance and your work in adding to and revising agency processes
  • 20 days PTO
  • Flex time after first 2 months (work when you want as long as deadlines and performance goals are met)
  • 3 month performance reviews (real opportunity to advance and get raises)
  • Fully remote work, always
  • Receive direct mentorship from the CEO on improving in advertising and copywriting
  • Work with brands at the top of their industries