Brand and Marketing Manager
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Job Description
Brand and Marketing Manager driving multi-channel marketing campaigns in DoD and complex environments. Collaborating with stakeholders and managing brand strategy for defense and federal clients.
Responsibilities:
- Develop and manage brand strategy, positioning, and messaging for complex B2G or B2B organizations, ideally in the DoD, federal, or highly regulated space
- Plan, execute, and optimize multi-channel marketing campaigns (email, digital, events, social, partner/co-marketing, and thought leadership) that support pipeline generation and brand awareness
- Operate as a self-sufficient marketer who can write copy, build campaign assets using templates and basic design tools, manage calendars, and coordinate with a graphic designer when specialized creative is needed
- Create clear, compelling content such as one-pagers, capability briefs, case studies, presentations, landing pages, and light video or webinar content tailored to defense and government audiences
- Segment and target audiences (program offices, acquisition professionals, operators, integrators) and tailor messages for different decision-makers and influencers
- Define campaign goals and KPIs, build simple dashboards or reports, and communicate performance to leadership with recommendations for continuous improvement
- Collaborate with business development and proposal teams to ensure brand consistency in RFP responses, white papers, and customer-facing materials
- Manage and evolve brand standards, including logos, templates, tone of voice, and visual identity across internal and external touchpoints
- Coordinate company presence at industry events, trade shows, and conferences, including booth materials, messaging, collateral, and pre/post-event outreach
- Ensure marketing activities comply with security and compliance constraints, including classification, OPSEC, and IT/infosec requirements
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- Minimum of 10 years of experience in marketing or brand management, with at least 3-5 of those years supporting the DoD, federal government, defense industry, or a similarly complex/regulatory environment
- Proven experience owning brand strategy and executing integrated marketing campaigns end-to-end, from planning and asset creation through measurement and optimization
- Proficiency with core marketing tools such as email platforms, CRM/marketing automation, web CMS, and analytics tools
- Ability to create and maintain brand and messaging guides and other written documentation
- Must obtain and maintain a Secret Security Clearance (or higher, as required by contract or role)
- Must be a US citizen
- Must pass a background check and drug screening
Benefits:
- competitive benefits package, covering the cost of medical for you and your family
- dental, vision, health and wellness benefits
- generous retirement savings plan
- generous PTO policy
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