Business Analyst – Loyalty/Retention
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Job Description
Business Analyst at Mercuryo focused on product, data, and retention strategies for a Web3 financial platform. Collaborating across teams to turn high-level ideas into actionable specifications.
Responsibilities:
- Take high-level product requirements and break them down into: UX flows; User & functional requirements; acceptance criteria; economic logic and calculations.
- Design multiple implementation scenarios, including trade-offs in unit economics.
- Build and maintain feature-level metrics.
- Ensure proper tracking setup with Data/PM.
- Validate data quality.
- Develop unit economics models together with Product/Pricing.
- Collaborate with Design to balance UX, conversion, and compliance.
- Coordinate across Dev, QA, and stakeholders; proactively manage risks.
- Own and maintain documentation in Confluence; support estimation process.
- Generate and validate hypotheses based on data; propose metric-driven improvements.
Requirements:
- 3 – 5+ years in Business / Product Analytics within product teams.
- Experience with loyalty / retention programs (cashback, rewards, etc.).
- Strong understanding of product metrics (retention, conversion, etc.).
- Hands-on experience with unit economics / product economics.
- Experience working closely with designers and defining UX requirements.
- Proven ability to drive features end-to-end (PRD → delivery).
- Basic SQL + experience with analytics tools.
- Experience with Excel/Google Spreadsheet.
- Strong soft skills: communication, ownership, prioritization.
- Nice to Have: Background in fintech / crypto / payments.
- Experience with pricing and monetization.
- Experience with event tracking and integrations.
Benefits:
- Competitive market rate salary and performance-based incentives.
- 22 days annual leave with an additional 6 company days, plus bank holidays.
- Comprehensive health insurance plans.
- Extensive benefits program.
- Flexible work schedule and remote work options.
- Modern offices and co-working spaces across 6 countries.
- Working equipment.
- Professional development and training opportunities.
- Opportunity to shape the initiatives you’re working on.
- Diverse and friendly team.
- We are open-minded to new ideas.
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