Campaign QA Specialist
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Job Description
Campaign QA Specialist ensuring all media campaigns are built to spec and launched properly. Working across Meta, Google, and TikTok to maintain quality and performance consistency.
Responsibilities:
- QA all campaign builds across Meta (primary), Google, and TikTok prior to launch, verifying ad set structure, naming conventions, budget allocation, audience targeting, placements, and scheduling
- Confirm creative assets are correctly mapped to the appropriate ad sets and align with the approved brief — including copy, CTAs, landing page URLs, and UTM parameters
- Validate tracking setup across platforms, ensuring pixel fires, CAPI events, conversion actions, and attribution windows are correctly configured
- Identify and document pre-launch discrepancies, routing issues back to the media buyer with clear, actionable notes on what needs to be corrected
- Maintain a structured QA checklist and launch log for every campaign to ensure consistency and accountability across accounts and platforms
- Support occasional campaign builds on Google and TikTok as needed
Requirements:
- Hands-on experience with Meta Ads Manager, Google Ads, and TikTok Ads Manager
- Solid understanding of campaign architecture — campaign, ad set, and ad-level structure across platforms
- Familiarity with tracking infrastructure including Meta Pixel, CAPI, Google conversion tracking, and attribution window logic
- Strong working knowledge of UTM parameter conventions and URL QA
- Exceptional attention to detail with a systematic, checklist-driven approach to work
- Clear written communication skills — able to flag issues concisely and without ambiguity
- Ability to work to tight pre-launch deadlines without compromising accuracy
- Experience with or exposure to media buying is a plus, but not required.
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