Chapters & Regions Marketing and Communications Manager
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Job Description
Marketing and Communications Manager at YPO, leading marketing execution and strategy across 32 global networks. Collaborating with stakeholders for effective communication and campaign performance.
Responsibilities:
- Develop and implement integrated marketing and communications plans aligned with departmental priorities, committee objectives and individual network goals
- Translate network initiatives into clear marketing strategies, including audience targeting, messaging and channel selection
- Execute and optimize marketing campaigns that support ongoing member engagement and portfolio-wide initiatives
- Manage timelines, budgets and campaign deliverables to ensure timely and high-quality execution
- Ensure all communications align with YPO brand standards and editorial guidelines
- Build strong relationships with internal stakeholders and member leaders to understand priorities and provide thoughtful marketing support
- Collaborate with cross-functional teams (e.g., Global Marcoms, Data & Insights, etc.) to coordinate campaign development and execution
- Provide guidance to stakeholders on marketing best practices and brand standards to ensure consistent and effective communications
- Maintain proactive and professional communication across a global, matrixed environment
- Develop and manage the production of marketing materials including email campaigns, newsletters, presentations, toolkits and promotional assets to support network initiatives
- Independently create polished and visually engaging marketing assets using Canva (or similar tools), ensuring professional and on-brand execution
- Apply strong attention to detail in messaging, formatting and visual presentation to enhance clarity and impact
- Monitor email campaign performance using Salesforce Marketing Cloud
- Track engagement metrics and prepare performance summaries with key insights and recommendations
- Partner with the Data & Insights team to interpret performance data and identify opportunities to improve messaging, audience targeting and campaign effectiveness
- Support ongoing refinement of marketing processes and best practices across the Networks portfolio
Requirements:
- 5+ years of experience in marketing, communications, business or related fields
- Bachelor’s degree in marketing, business, communications, or a related field (or equivalent professional experience)
- Experience managing multiple projects and stakeholders while executing integrated marketing campaigns in a fast-paced environment
- Strong background in campaign execution and content development
- Ability to analyze data and insights to inform marketing decisions
- Working knowledge of marketing automation and CRM platforms (Salesforce preferred)
- Proficiency in Canva or similar design tools to create marketing assets
- Experience working within a global organization preferred
Benefits:
- Ability to work flexible and/or extended hours as needed to accommodate members and team members in multiple time zones
- Willingness and ability to travel, domestically and internationally, without restrictions, approximately 3-5% per year
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