Client Generation Manager
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Job Description
Client Generation Manager driving qualified legal-industry demos and paying clients through paid advertising, SEO, and conversion optimization. Measuring campaigns against acquisition costs, pipeline, and revenue.
Responsibilities:
- Build, launch, manage, and optimize paid advertising campaigns across Meta, Google, LinkedIn, and YouTube.
- Manage audience targeting, creative testing, campaign budgets, daily performance monitoring, retargeting, and nurture strategies.
- Conduct keyword research targeting high-intent legal-industry decision-makers.
- Optimize landing pages, blog content, and service pages for organic search.
- Implement on-page SEO improvements, including metadata, headings, internal links, and schema markup.
- Monitor keyword rankings, organic traffic, conversions, landing-page conversion rates, and funnel performance.
- Coordinate technical SEO improvements with developers.
- Collaborate with designers and developers to improve website conversion performance, UX, mobile responsiveness, page speed, and conversion barriers.
- Implement tracking pixels, CRM forms, and marketing automation.
- Conduct A/B testing on landing pages, messaging, and calls to action.
- Track and analyze CPL, cost per booked demo, cost per completed demo, CPA, and CAC.
- Prepare weekly performance reports focused on business outcomes and revenue impact.
- Identify optimization opportunities and improve marketing efficiency using data.
- Collaborate with SDR and sales teams to evaluate lead quality, demo attendance, and close rates.
- Connect marketing performance with pipeline and revenue outcomes.
- Coordinate external marketing vendors and hold them accountable for performance.
- Achieve success metrics including reducing cost per booked demo, improving demo show rates, increasing landing-page conversion rates, growing qualified organic traffic and demo bookings, controlling CAC, and delivering consistent weekly reports.
Requirements:
- 2–4 years of experience in performance marketing, including paid and organic acquisition.
- Hands-on experience building and managing Meta Ads and Google Ads campaigns.
- Experience with SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics 4 (GA4).
- Understanding of conversion rate optimization, landing page performance, and funnel psychology.
- Experience collaborating with web developers and designers on website improvements.
- Strong analytical skills and experience tracking marketing performance metrics.
- Ability to create reports, evaluate campaign results, and make data-driven optimization decisions.
- Strong communication and organizational skills.
- Ability to work independently in a remote, KPI-driven environment.
- Experience managing LinkedIn Ads and YouTube campaigns.
- Familiarity with marketing CRM integrations, retargeting, and lead nurturing.
- Experience coordinating external marketing vendors.
- Familiarity with marketing attribution and sales pipeline reporting.
- Stable and high-speed internet connection, preferably 25 MBPS or higher, with backup during power or service interruptions.
- Own PC/laptop with 8GB RAM; Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; up-to-date web browsers and security software; 500GB/128 SSD storage.
- Headset/earphone with noise cancellation and webcam at 720p or higher resolution.
- Designated, quiet, well-organized workspace free from distractions.
Benefits:
- Permanent remote work setup
- Competitive USD hourly pay: $13–$15/hour, based on experience.
- Internet Allowance
- HMO insurance (PH)
- Paid US holidays
- Paid Vacation and Sick Leaves
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