Manager, FMCG/CPG Analytics Insights
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Job Description
FMCG/CPG analytics manager leading consumer, brand, sales, pricing, and distribution insights. Translating syndicated research data into strategic commercial recommendations for an India-based client.
Responsibilities:
- Lead FMCG/CPG analytics and consumer insights initiatives to support business strategy and commercial decision-making
- Analyse consumer, sales, brand, and market data to identify trends, opportunities, risks, and growth drivers
- Generate actionable insights on consumer behaviour, brand performance, market share, pricing, and product distribution
- Manage and interpret data from syndicated research platforms such as NIQ, Kantar, and IRI
- Track and evaluate consumer and brand performance metrics, including market share, penetration, consumption, brand awareness, and other relevant KPIs
- Conduct pricing, promotional effectiveness, and distribution analysis to identify business growth opportunities
- Build and maintain analytical reports, dashboards, and presentations using Advanced Excel, Power Query, and PowerPoint
- Collaborate with cross-functional stakeholders to understand business requirements and deliver relevant insights
- Manage stakeholder relationships and communicate analytical findings and recommendations effectively to senior leadership
- Lead and mentor analytics team members, ensuring high-quality deliverables, analytical accuracy, and timely execution
- Drive continuous improvement in analytics processes, reporting frameworks, and insight-generation methodologies
Requirements:
- Minimum 8+ years of experience in FMCG/CPG analytics, consumer insights, brand insights, or a related domain
- Strong hands-on experience with NIQ, Kantar, or IRI market research and syndicated data platforms
- Advanced proficiency in Microsoft Excel, Power Query, and PowerPoint
- Strong understanding of consumer KPIs, brand performance metrics, pricing strategies, and distribution analytics
- Ability to interpret large datasets and convert complex analysis into clear, actionable business recommendations
- Experience managing stakeholder relationships and collaborating with cross-functional business teams
- Strong communication, presentation, problem-solving, and analytical skills
- Demonstrated experience managing analytics teams and driving high-quality insight delivery
- Strong business and commercial acumen
- Ability to connect consumer and market insights with business performance
- Excellent stakeholder communication and executive presentation skills
- Strong attention to detail and a data-driven approach to decision-making
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