Commercial Analytics Manager
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Job Description
Commercial Analytics Manager translating wine and spirits sales data into actionable growth insights for Palm Bay International. Leading Power BI, opportunity analysis, market training, and executive reporting for U.S. sales divisions.
Responsibilities:
- Serve as the primary point of contact and dedicated, embedded Business Intelligence support for the assigned division
- Maintain daily communication and close collaboration with DVPs, Regional Managers, District Managers, and Strategic Account Leads
- Deliver execution-focused insights and thought leadership on sales, performance-to-plan, and results
- Surface sales and program results, risks, and opportunities to sales leadership
- Lead opportunity analysis, including targeted account identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities
- Communicate market-level implications of Strategic Account programming, distribution wins, and losses
- Develop tools and deliver market-specific training and real-time support for field teams
- Provide expanded and responsive ad-hoc analytics support for distributor GSMs, meetings, and retail sales calls
- Partner with the Commercial Analytics Analyst and broader BI team on Power BI reporting, tool development, and strategic solutions
- Support planning, program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings
- Identify opportunities to improve analytics processes and tools with Sales, Marketing, and Brand Excellence
- Support distributor transitions and ERP system changes while ensuring reporting continuity
- Translate complex data sets into executive-level presentations and insight decks for senior leadership
- Advance a data-driven culture within the division
- Join division sales leaders at key distributor meetings to understand and address business challenges
- Perform additional related duties as required
Requirements:
- Bachelor’s Degree required
- Minimum of 5-10 years of professional experience in Business Intelligence, sales analytics, and/or category insights
- Alcohol beverage experience required
- Working knowledge of Power BI and data modeling concepts
- Ability to guide report development and interpret DAX-based analyses
- Experience reading, interpreting, and deriving insights from Circana/Nielsen and distributor syndicated data
- Commercial experience partnering with sales levels from executive to field to derive audience-targeted insights
- Strong business acumen and ability to translate complex data into actionable insights and recommendations for technical and non-technical stakeholders
- Strong written and verbal communication skills
- Experience presenting to senior leadership
- Self-starter with strong organizational skills
- Ability to manage multiple priorities and competing deadlines
- Demonstrated initiative, flexibility, teamwork, and maturity under pressure
- Ability to anticipate and resolve problems
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
- Competitive compensation package
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