Commercial Analytics Manager – Western US
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Job Description
Commercial Analytics Manager providing business intelligence for Palm Bay International’s U.S. wine and spirits sales division. Turning syndicated and commercial data into actionable insights, tools, and executive recommendations.
Responsibilities:
- Serve as the primary point of contact and dedicated, embedded Business Intelligence support for the assigned division.
- Maintain daily communication and close collaboration with DVPs, Regional Managers, District Managers, and Strategic Account Leads on sales, performance-to-plan, and results.
- Deliver execution-focused insights and thought leadership to surface sales and program results, risks, and opportunities.
- Lead opportunity analysis, including targeted account and subset identification, distribution gap analysis, display execution and effectiveness, and key/BTG account opportunities.
- Identify and communicate market-level implications of Strategic Account programming, distribution wins, and losses.
- Develop market-specific tools and deliver real-time support and training for field teams using data in selling situations.
- Deliver expanded, responsive ad-hoc analytics support and division-level deep dives for distributor GSMs, meetings, and retail sales calls.
- Partner with the Commercial Analytics Analyst and broader BI team on Power BI reporting, tool development, and solution-based approaches.
- Support planning, program tracking and ROI, launch/reset execution, and distributor and retail Top-to-Top meetings.
- Identify opportunities to improve analytics processes or tools with Sales, Marketing, and Brand Excellence.
- Support distributor transitions and ERP system changes while ensuring reporting continuity.
- Translate complex data sets into executive-level presentations and insight decks for senior leadership.
- Advance a data-driven culture within the division.
- Join division sales leaders at key distributor meetings to gain context and help address business challenges.
- Perform additional related duties as required.
Requirements:
- Bachelor’s Degree required.
- Minimum of 5–10 years of professional experience in Business Intelligence, sales analytics, and/or category insights.
- Alcohol beverage experience required.
- Working knowledge of Power BI and data modeling concepts.
- Ability to guide report development and interpret DAX-based analyses.
- Experience reading, interpreting, and deriving insights from Circana/Nielsen and distributor syndicated data.
- Commercial experience partnering with sales levels from executive to field to derive audience-targeted insights.
- Strong business acumen and ability to translate complex data into actionable insights and recommendations for technical and non-technical stakeholders.
- Strong written and verbal communication skills, including experience presenting to senior leadership.
- Self-starter with strong organizational skills and ability to manage multiple priorities and competing deadlines.
- Demonstrated initiative, flexibility, teamwork, maturity under pressure, and ability to anticipate and resolve problems.
Benefits:
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(K)
- Paid vacation
- Personal time off
- 11 paid company holidays
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