Coordinator – Sportsbook CRM
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Job Description
Sportsbook CRM Coordinator executing conversion, retention, and reactivation campaigns for Hard Rock Digital's online sportsbook and casino business. Coordinating messaging across marketing and operational teams.
Responsibilities:
- Execute customer conversion, retention, and reactivation messaging and engagement strategies
- Coordinate pre-planned and real-time messaging aligned with customer needs and business objectives
- Handle day-to-day execution of messaging content to ensure quality and consistency
- Review and validate copy and graphic materials for accuracy and quality
- Ensure marketing and promotional materials are accurately and timely deployed to meet deadlines
- Collaborate with product, marketing, commercial, operations, data, and regulatory teams
- Help expand Hard Rock Digital's business across multiple jurisdictions
Requirements:
- 2+ years of experience in CRM in the online gaming or sportsbook industry
- Proficiency in CRM software (e.g. Braze, Optimove), email marketing platforms, and data analysis tools
- Strong ability to analyze data, generate insights, and make data-driven decisions
- Excellent written and verbal communication skills to interact with customers and internal teams
- Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously
- Understanding of customer needs and behaviors to create personalized and impactful CRM strategies
- Ability to identify issues and implement effective solutions quickly
- Ability to work collaboratively with cross-functional teams to achieve common goals
- Deep understanding of real money online gaming customers, games, promotions, product features, competitors, and wider market trends
Benefits:
- Competitive pay and benefits
- Flexible vacation allowance
- A hybrid / remote working environment
- Startup culture backed by a secure, global brand
- Diverse and inclusive work environment
- Equal opportunity employer
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