Copy Writer II
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Job Description
Copy Writer II responsible for producing on-brand copy across various digital marketing channels. Engaging in content strategy and execution for a leading-edge SaaS healthcare company.
Responsibilities:
- The Copy Writer II produces clear, on-brand copy across a range of digital marketing channels and formats, working within established brand guidelines and under moderate direction.
- This role contributes to content programs spanning blog, email, web, and campaign assets, and develops proficiency across funnel stages and audience types.
- The Copy Writer II brings a working knowledge of B2B content and is building toward independent ownership of projects with increasing complexity.
- Contribute to a content production calendar spanning blog, email, web, and social media assets; manage assigned workload through intake, drafting, and review cycles to meet publish deadlines
- Write and edit copy across multiple formats and channels — blog posts, landing pages, email campaigns, and social media — applying brand voice and adjusting tone for audience segment and funnel stage with guidance from senior team members; draft, schedule, and publish social posts across company channels in alignment with the content calendar and brand standards
- Interpret subject matter expert input, product information, and creative briefs to produce clear, accurate copy appropriate for healthcare professional audiences
- Apply SEO fundamentals to assigned content; incorporate target keywords and follow established optimization guidelines to support search performance goals
- Apply the company brand voice and style guide consistently across all assigned content; flag inconsistencies or gaps for review and incorporate feedback to maintain quality standards
- Proofread and edit content for brand voice alignment, clarity, grammar, and accuracy; support review cycles for assigned channels and asset types
- Manage assigned projects through multiple concurrent deadlines; communicate progress, flag blockers, and coordinate with stakeholders to keep work on track
Requirements:
- Bachelor’s degree in English, communications, journalism, marketing, or a related field, or equivalent professional experience
- 2+ years of copywriting or content writing experience in a professional marketing environment, with demonstrated ability to produce polished, on-brand copy across multiple formats
- Demonstrated ability to write across formats and channels — blog, email, web, and social — with consistency of voice and the ability to adapt style for different audiences and funnel stages
- Familiarity with B2B, SaaS, or healthcare technology content; ability to research unfamiliar subject matter and produce accurate, readable copy from complex source material
- Foundational understanding of SEO principles and how content supports search visibility; willingness to develop deeper proficiency in content performance and optimization practices
- Ability to manage multiple assigned projects simultaneously, meet deadlines, and communicate proactively when priorities shift or blockers arise.
- CMS platform experience (e.g., WordPress, Contentful, or similar)
- Marketing automation and email platform experience (e.g., HubSpot, Marketo, or similar)
- SEO and content analytics tools (e.g., SEMrush, Moz, Google Search Console, or similar)
- Project and workflow management tools (e.g., Asana, Monday.com, or similar)
- Social media scheduling and management tools (e.g., Hootsuite, Sprout Social, or similar)
Benefits:
- Unlimited PTO
- Work-from-anywhere environment
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