Senior Copywriter
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Job Description
Senior Copywriter creating direct mail, digital, and video fundraising campaigns for RKD Group, a nonprofit-focused marketing agency. Developing donor-centric concepts and copy across omnichannel client projects.
Responsibilities:
- Produce copy for print, digital, and video direct response marketing materials, direct mail, advertising, and collateral/branding efforts
- Follow production and client branding guidelines while incorporating strategic instructions from the ACD or CD
- Develop donor-centric, insight-driven, integrated creative solutions with ACDs and Art Directors
- Collaborate with team members to develop offers, determine resources, and provide input on direct mail materials
- Generate creative concepts and direction for marketing materials and campaigns
- Serve as resident client expert by gathering, organizing, and delegating resources
- Ensure alignment with brand standards, tone, and messaging
- Stay informed on client activities and developments relevant to missions and outreach
- Research marketing trends, strategies, and technologies to ensure best practices
- Present and lead meetings with clients and agency teams
- Manage timelines and write multiple projects simultaneously
- Ensure quality control throughout the creative process
Requirements:
- Associate or bachelor’s degree in advertising, journalism, or a related field, or equivalent professional experience
- 2+ years of direct response fundraising experience required
- Knowledge of direct response marketing best practices, particularly fundraising writing for direct mail, digital media, and DRTV
- Concept and campaign development experience required
- Copywriting for an agency, direct response firm, or fundraising organization preferred
- Creative development across traditional and digital media experience required
- Direct mail campaign experience required
- Proficiency in project management and communication platforms such as Adobe Workfront and Microsoft Teams
- Familiarity with social media platforms and trends
- Exceptional omnichannel writing skills
- Strong understanding of emerging technologies
- Ability to thrive in a fast-paced, collaborative, and remote environment
- Excellent communication skills for brainstorming and team collaborations
- Proactive leadership mindset, integrity, and attention to detail
- Portfolio showcasing strong direct mail and digital creative work required during the hiring process
- No sponsorships available for this position
Benefits:
- Remote-first work environment
- No travel required
- Full range of benefits
- Competitive compensation commensurate with experience
- Equal Employment Opportunity employer
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