Creative Copywriter
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Job Description
Creative Copywriter crafting global campaigns for GUS, an international higher-education network. Developing SEO, PPC, social, print, digital, and email content across worldwide brands.
Responsibilities:
- Develop compelling creative copy for organic and paid media, including social media, PPC, SEO, print and digital campaigns, and email journeys
- Ensure consistency in tone, style, and voice across platforms and institutions
- Use technology and AI tools to enhance the copywriting process while applying human creativity where necessary
- Align written content with company goals and marketing strategies
- Stay current with content and copywriting trends and implement best practices
- Coordinate with marketing teams to maintain a content calendar aligned with marketing and business goals
- Ensure content and communications consider diversity, equity and inclusion
- Contribute to regular content audits and recommend improvements based on metrics and analysis
- Assist in managing relationships with internal brand partners and provide clear, persuasive copy
- Maintain quality control and ensure copy follows brand guidelines and is error-free
- Collaborate with international and cross-functional teams on worldwide content initiatives
Requirements:
- Undergraduate level or equivalent work experience
- Significant (5+ years) experience in creative copywriting for multiple channels, including social media, PPC, SEO, content marketing and PR
- Demonstrated experience (2+ years) in a team-oriented environment
- Strong research and analytical skills
- Understanding of emerging technologies impacting copywriting, including generative AI, automation tools, and data analytics
- Strong project management skills and ability to manage multiple projects simultaneously
- Excellent communication and interpersonal skills
- Proven experience working collaboratively with an international team
- Strong problem-solving skills and strategic and creative thinking
- Expertise in Microsoft Office, particularly Word and PowerPoint
- Fluency in English with excellent writing and editing skills
- Portfolio demonstrating writing abilities and creative skills
- Demonstrated passion for the educational space
- Experience with SEO tools such as SEMRush and Ahrefs
- Experience with social media management tools such as Buffer and Hootsuite
- Experience with content management systems such as WordPress
- Experience in digital marketing, including SEO, social media advertising and content marketing
- Digital marketing qualification desirable
- Writing qualification desirable
- Knowledge of AP Style or other major style guides is a plus
Benefits:
- Equal opportunities employer
- Fully remote work arrangement
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