Marketing Copywriter
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Job Description
Marketing Copywriter writing direct-response video scripts and ad copy for High Scale, a data-driven video advertising agency. Developing hooks, creative angles, and performance-based iterations for global lifestyle brands.
Responsibilities:
- Write direct-response video scripts for UGC creators, actors, and voice-over artists
- Structure scripts using performance frameworks such as Hook → Problem → Agitation → Solution → Social Proof → CTA
- Write visual notes alongside dialogue for editors and producers
- Research client products, competitors, and customer reviews to develop creative angles
- Brainstorm varied hook concepts for testing
- Produce primary text, headlines, and descriptions for Meta, TikTok, and YouTube ads
- Match copy tone to each brand persona
- Review performance data with the Strategy team
- Rewrite scripts based on drop-off rates and CTR performance
- Refresh winning ads with script variations to combat creative fatigue
Requirements:
- 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies
- Understanding of direct response writing and performance marketing
- Ability to create attention-grabbing hooks, especially within the first 3 seconds
- Ability to write concise, persuasive copy
- Understanding of human desires, objections, social proof, and urgency
- Ability to adapt voice across brand personas, including Gen Z skincare and luxury home goods
- Native-level English proficiency
- Perfect grammar and command of American English idioms and slang
- Understanding of cultural nuances for effective advertising
Benefits:
- Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role
- Relentless Innovation Culture: Move fast, test constantly, and collaborate with creative minds in social media and video production
- Equal Opportunity Employer and diversity-focused workplace
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