Performance Creative Copywriter
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Job Description
Performance Creative Copywriter writing UGC, talking-head, and story ad scripts for Alpurial’s horse-feed e-commerce brand. Developing hooks and CTAs, then optimizing copy using performance data.
Responsibilities:
- Turn completed creative concepts into compelling ad scripts
- Write UGC scripts for Meta Ads
- Write talking-head ads, story ads, and performance video scripts
- Develop hooks, storylines, and calls to action
- Adapt scripts for different target audiences and brands
- Iterate successful ads based on performance data
- Work closely with Creative Strategists, video editors, and content creators
Requirements:
- Write copy that sounds natural rather than like traditional advertising
- Quickly put yourself in the shoes of different target audiences
- Understand how people make decisions and which emotions influence them
- Tell stories that capture and hold attention
- Work in a structured way and implement feedback quickly
- Enjoy developing numerous variations and continuously improving them
- Be willing to complete a practical assignment after a brief introductory conversation, developing an ad script from a creative brief
Benefits:
- Flexible working hours and an environment where performance matters more than physical presence
- Professional development in copywriting, performance marketing, and advertising psychology
- Flat hierarchies, short decision-making processes, and a genuine voice in marketing
- Attractive compensation
- Employee discounts on our products
- A motivated team
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