Senior Direct Response Copywriter
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Job Description
Direct Response Copywriter für Health Routines natürliche Gesundheitsprodukte für Menschen über 50. Erstellung verkaufsstarker Sales Pages, Advertorials und VSLs zur Neukundengewinnung.
Responsibilities:
- Write high-converting direct-response copy for sales pages, advertorials, and VSLs
- Position products clearly and convincingly for people over 50
- Precisely translate the target audience’s concerns, fears, and needs into compelling copy
- Work closely with the Media Buying and Creative teams
- Analyze reports, develop concepts, and optimize campaigns
- Provide creative ideas for paid video ads
- Acquire new customers through high-performing copy
Requirements:
- Relevant experience in direct-response copywriting
- Strong marketing knowledge
- Use modern AI tools for audience and competitor research
- Experience with Voice of Customer analysis
- Ability to develop new angles and quickly create copy variations
- Use AI image generation to visualize ideas
- Open-minded and willing to try new approaches
- Quick learner with the ability to rapidly integrate new ideas and insights
- Native-level German proficiency, both written and spoken
- Fluent English communication skills
Benefits:
- Access to courses, masterminds, and a professional network for continued development
- Ambitious, fast-growing team with a clear vision, flat hierarchies, and an honest, collaborative culture
- Products that deliver genuine value to the target audience
- Flexible, self-directed working hours
- Option to work 100% remotely or from the office in Innsbruck
- Flexible scheduling
- Competitive salary
- Opportunity to earn additional bonuses for high-performing copy
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