Creative Director – Health & Wellness
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Job Description
Creative Director leading creative strategies for health and wellness brand Stonehenge Health. Ensuring brand consistency and performance across all marketing channels while fostering a creative team environment.
Responsibilities:
- Translate the CMO’s brand strategy and positioning into actionable creative direction across all channels
- Set visual direction for brand, performance, and web environments
- Balance brand-building (long-term equity) with performance-driven outcomes (immediate conversion)
- Develop creative testing frameworks that drive measurable performance across paid, lifecycle, and on-site
- Operate as the senior creative voice within the marketing organization
- Own and maintain the Stonehenge Health brand identity across all customer-facing touchpoints
- Develop and enforce style guides, visual standards, and brand guidelines
- Ensure creative consistency across paid media, organic social, email, packaging, and website
- Partner with the CCO on joint approval gates for brand-facing creative
- Partner with the VP of Brand on visual direction for organic content and influencer creative
- Oversee the Performance Design Manager and team in producing high-volume ad and lifecycle creative
- Maintain testing cadence and iteration cycles informed by performance data
- Ensure performance creative meets channel-specific KPIs while protecting brand consistency
- Partner with the VP of Performance Marketing and the Director of Lifecycle on creative needs and feedback loops
- Oversee the design team in producing landing pages, PDPs, site UX, and conversion-focused work
- Partner with the Head of CRO on the on-site testing roadmap and design execution
- Partner with the Head of Ecommerce on site merchandising and storefront design
- Oversee the Creative Operations Manager in owning end-to-end pre and post production for photo and video assets
- Build SLA frameworks and intake processes for creative requests across all channels
- Manage creative team capacity against demand from brand, performance, and ecommerce
- Scale internal video and post-production capacity to reduce reliance on external partners
- Oversee the medical and expert advisory board program for content credibility, brand placements, and earned media opportunities
- Lead a creative team of approximately 8-10 across brand, performance, web, and operations sub-functions
- Direct reports span the Senior Creative Lead, Performance Design Manager, Creative Operations Manager, and design Independent Contributors (ICs) across Brand/Core and Web/E-commerce sub-teams
- Hire and onboard additional creative team members as the function scales
- Establish performance standards, KPIs, and development plans
- Foster a culture of creative excellence, rigorous thinking, and high-output iteration
- Report to the CMO and operate as the centralized creative authority across all channels
- Partner with Copy Director, Director of Product Marketing, Consumer Insights Lead, VP of Brand, and Head of Content on the cross-functional work that drives creative performance
- Partner with VP of Performance Marketing, Director of Lifecycle, Head of CRO, and Head of Ecommerce on creative supporting growth and conversion
- Coordinate with CCO on joint approval of brand-facing creative
Requirements:
- 10+ years in creative leadership at DTC consumer brands, with 5+ years at Director or above
- Built and led centralized creative teams of 8+ across multiple sub-functions (brand, performance, web)
- Deep expertise in both brand-building and performance creative, with a portfolio that demonstrates both
- Hands-on experience with performance creative across Meta, TikTok, Google, YouTube, native, and email/SMS
- Strong understanding of testing and iteration cycles in DR and performance environments
- Proven ability to ship high-volume creative output without sacrificing quality
- Experience partnering with performance marketing, CRO, and ecommerce functions in high-velocity environment
- Health, wellness, beauty, or consumables industry experience preferred
- Fluent across the standard creative tooling stack (Adobe Creative Suite, Figma) and DTC platforms (Klaviyo, Shopify, or comparable)
- Remote-first mindset with ability to lead distributed teams effectively; located within driving distance of Los Angeles, CA, preferred
Benefits:
- Competitive salary:$175,000 - $200,000 (based on experience)
- Fully remote position
- Flexible time off + 9 annual company-paid holidays
- Your Birthday is a paid vacation day (celebrate yourself!)
- 100% company-paid base plan Medical, Dental, and Vision Insurance for employees
- 100% company-paid Life Insurance and Short-Term Disability Coverage
- Pet insurance
- 3% employer contributions to 401(k) - no match required
- Matching charitable contributions up to $2,500/year
- $1,200/annual Work From Home (WFH) stipend
- Free monthly employee product samples and team discounts
- Employee Referral Program
- Professional development fund for employees (we love learning)
- Employee recognition and rewards program
- Calm app subscription
- Fun company gatherings and a genuinely supportive team culture
- A healthy respect for work/life balance
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