Creative Director
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Job Description
Creative Director architecting Nood's beauty-tech branding and high-performance creative direction across various channels. Leading campaigns, launches, and product storytelling with a focus on brand identity.
Responsibilities:
- Set and safeguard the visual and creative direction for Nood across devices, skincare, and future product lines.
- Lead end-to-end creative for launches, campaigns, and content in partnership with the CMO and CEO.
- Work hand-in-hand with the Director of Performance Creative to ensure that what we make is not just beautiful, but also high-performing in feed, in email, on site, and in ads.
- Act as a creative producer, sourcing and directing external partners (photographers, videographers, stylists, editors, agencies) to execute at a best-in-class level.
- Eventually, help spearhead creative direction for new brands or concepts developed under the broader Nood umbrella.
- Own and evolve Nood’s visual identity and design system across digital, physical, and experiential channels.
- Ensure every touchpoint (website, packaging, campaigns, emails, social, retailer presence) feels unmistakably brand aligned.
- Partner with the CMO and CEO to turn product strategy into clear creative platforms and launches.
- Create compelling storytelling frameworks for our core and new products that translate seamlessly across web, social, email, retail, and paid.
- Act as a creative producer for Nood: scope and brief shoots (photo and video), from casting and styling to locations and shot lists.
- Lead creative direction for packaging and unboxing, sleeves, kits, and limited-edition executions in collaboration with the CMO and CEO.
- Own the creative direction of Nood’s digital experience: homepage, PDPs, landing pages, campaign hubs, education content, and merchandising narratives.
Requirements:
- ~6 - 10 years of experience in creative direction, art direction, or brand design, ideally with:
- High-growth consumer brands in beauty, skincare, fashion, or design-forward CPG.
- Demonstrated ability to build or significantly elevate a brand.
- A portfolio that clearly shows:
- Brand identity systems and visual worlds you’ve defined or led.
- Campaigns and launches across multiple channels (web, social, email, OOH, retail).
- Strong photography and film direction (look/feel, casting, styling, composition).
- Packaging or product-adjacent design work (bonus if in beauty/skincare/devices).
- Experience sourcing, briefing, and managing external creative partners and production vendors.
- Proven ability to collaborate with executive leadership and translate strategy into clear creative directions.
- Strong communication skills and the ability to advocate for creative decisions while staying open to feedback and data.
Benefits:
- Base Salary: Up to $160,000 USD (dependent on experience and location).
- Total compensation may include equity and performance-based incentives depending on experience and scope of ownership.
- Comprehensive health/vision/dental benefits; PTO; hybrid flexibility.
- The role is hybrid / remote-friendly, with a strong preference for candidates based in or able to regularly travel to New York City or Austin, TX for shoots, strategy work, and key creative sessions.
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