Performance Art Director
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Job Description
Creative leader developing high-performing ad creative strategies across paid channels at talent collective. Collaborating with teams and clients to drive measurable results in diverse projects.
Responsibilities:
- Present and communicate creative concepts to clients, clearly articulating rationale and performance strategy
- Collaborate with client stakeholders to gather feedback and refine creative direction
- Concept and develop performance-driven creative across paid channels (e.g., Meta, TikTok, YouTube, display)
- Lead the creation of ad assets including static, video, and motion content
- Collaborate with growth, paid media, and copy teams to align on strategy and messaging
- Develop creative testing frameworks and iterate based on performance data
- Analyze creative performance and optimize based on insights
- Guide visual direction, storytelling, and brand consistency across campaigns
- Partner with designers, editors, and creators to bring concepts to life
- Stay up to date on creative trends, platform best practices, and emerging formats
Requirements:
- Ability to confidently present and pitch creative work to clients and stakeholders
- Strong communication skills with experience incorporating client feedback into creative execution
- Strong portfolio of performance-driven creative work across digital channels
- Experience leading creative strategy for paid acquisition campaigns
- Ability to balance brand storytelling with performance optimization
- Experience working closely with growth and paid media teams
- Understanding of platform-specific creative best practices (Meta, TikTok, YouTube, etc.)
- Strong visual design and art direction skills
- Ability to iterate quickly and test multiple creative variations
- Comfort working across different industries and brand styles
Benefits:
- Collaboration with client stakeholders to gather feedback and refine creative direction
- Flexible work arrangements
- Professional development opportunities
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