Creative Strategist – Paid Social
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Job Description
Paid Creative Lead responsible for creative strategy and team management across acquisition channels at WarriorBabe. Ensuring high-quality, effective video advertisements and scalable production.
Responsibilities:
- Lead the paid creative strategy and execution across all acquisition channels.
- Own the pipeline of new ad concepts, VSLs, and iterations to ensure a steady flow of winning creatives.
- Build, manage, and scale a team of editors and creative partners (onshore/offshore).
- Own the production pipeline and asset management systems, ensuring efficient workflows that balance speed, cost, and creative quality.
- Partner with Media Buyers and CRO team to align creative with funnel strategy and revenue targets.
- Design, test, and optimize creative concepts (ads, VSLs, landing page videos) to drive measurable performance lift.
- Build, lead and develop a high-performance creative team; implement systems to ensure consistency, speed, accountability and continuous skill development.
- Work with media and CRO teams to structure creative testing frameworks, optimize for win rates, and scale proven assets.
- Build and oversee systems for end-to-end production management - from concept briefs to final delivery - ensuring efficient cross-functional collaboration, offshore creative coordination, asset management, and rigorous quality control.
- Tie creative output directly to acquisition KPIs, ensuring creative production is a driver of WarriorBabe’s growth targets.
Requirements:
- Bachelor’s degree in Film, Media Production, or related field preferred; equivalent practical experience accepted.
- 7+ years of experience in video editing, post-production, or creative content production.
- Proven success creating and scaling direct-response video ads across Meta, YouTube, and TikTok.
- Experience leading creative teams (in-house or offshore), including hiring, training, and performance management.
- Track record of driving measurable revenue growth through creative wins.
- Expert-level knowledge of paid social/video ad creative best practices, including hooks, storytelling, and CRO principles.
- Strong leadership and management skills; ability to inspire and hold a creative team accountable.
- Proficiency in Adobe Premiere Pro, After Effects, or equivalent; familiarity with creative project management tools.
- Highly organized and process-driven with strong project management skills.
Benefits:
- N/A
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