CRM Marketer, SMM Specialist – Junior–Mid
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Job Description
SMM and CRM marketer for a Telegram project enhancing user engagement and retention through creative content. Responsible for executing communication strategies and analyzing metrics for improvement.
Responsibilities:
- Create visuals, memes, and infographics for CRM messages.
- Find interesting topics: news, cultural trends, and reactive content.
- Write short, engaging texts in our 'Tone of Voice.'
- Manage the content calendar and format messages specifically for Telegram UI/UX.
- Launch and manage push notification chains and automated funnels.
- Segment users and set up triggers (mass and individual mailings).
- Run A/B tests and analyze conversion rates.
- Track and improve engagement and retention metrics.
- Find and buy ads in other Telegram channels.
- Set up and optimize Telegram Ads.
- Support referral mechanics and viral experiments.
Requirements:
- Language: Russian (native/fluent) to communicate with the team; English (B1+) for general tasks.
- Experience: Previous work in SMM (Telegram experience is a big plus).
- CRM Logic: You understand how funnels, triggers, and segmentation work.
- Skills: You can write short, catchy copy and create basic visuals (memes, infographics).
- Analytics: Basic knowledge of CTR, CR, Retention, and A/B tests.
- Interests: An interest in gaming or a strong willingness to learn the niche.
Benefits:
- Fully remote
- Regular performance reviews
- Competitive Benefits & Perks system
- Opportunity to work in the fast-growing Telegram Mini App ecosystem
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