Data Analyst
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Job Description
Data Analyst specialized in Marketing Analytics: report generation, dashboards, and business insights. Collaborating with sales, marketing, and IT teams to optimize technology and analytics capacity.
Responsibilities:
- Generar reportes sobre eventos y ferias comerciales.
- Crear dashboards técnicos.
- Conectar sistemas y resolver incidencias cuando sea necesario.
- Responder consultas de líderes de negocio con datos claros.
- Analizar información y proponer insights accionables de manera proactiva.
- Colaborar con Unidades de Negocio, Operaciones de Ventas y equipos de TI para optimizar tecnología existente y sugerir nuevas herramientas para mejorar la capacidad de análisis.
- Administrar datos de eventos en el CRM, asegurando estabilidad del entorno en conjunto con equipos de Sales Ops, Marketing Ops y Eventos.
- Crear y mantener dashboards y reportes para monitorear KPIs.
- Preparar reportes semanales, mensuales y trimestrales para revisiones de negocio y solicitudes ad hoc de Unidades de Negocio y equipo de liderazgo de Marketing.
- Mantener integridad de bases de datos de marketing y CRM mediante higiene de datos, enriquecimiento, auditorías y gobernanza.
- Monitorear y analizar rendimiento de campañas de eventos.
- Identificar proactivamente áreas de mejora en seguimiento y apoyar con estrategias para optimizar resultados.
- Gestionar implementación y supervisión de datos de eventos en plataforma de inteligencia de negocio.
Requirements:
- Licenciatura en negocios, marketing, informática o campo relacionado.
- Mínimo 3 años de experiencia en organizaciones globales manejando y analizando grandes volúmenes de datos.
- Inglés avanzado (excluyente).
- Dominio en analítica de datos y pensamiento crítico para resolución de problemas.
- Capacidad para manejar múltiples proyectos simultáneamente con precisión.
- Conocimiento conceptual y práctico de bases de datos SQL y lenguajes de consulta.
- Experiencia en visualización de datos.
- Experiencia en marketing y/o gestión de producto.
- Experiencia en análisis de datos y mapeo.
- Experiencia en construcción de modelos estadísticos.
- Manejo avanzado de Microsoft Office (Word, Excel, PowerPoint).
- Experiencia comprobada en atribución de ingresos digitales y segmentación de clientes.
- Experiencia práctica con Power BI u otras herramientas de Business Intelligence.
- Experiencia trabajando con datos de marketing (publicidad, analítica web, fuentes de email).
- Conocimiento profundo de Salesforce.com, incluyendo reportes.
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