Digital Advertising Manager
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Job Description
Managing digital advertising teams, client retention, budgets, and KPIs for DealerOn, an automotive dealership marketing company. Leading process improvement, client escalations, and OEM advertising programs.
Responsibilities:
- Manage and develop a team of digital advertising consultants to achieve company metrics, including churn rate, budget goals, monthly contact rate, and account performance
- Hire, terminate, and oversee employees
- Develop training curriculum for Digital Advertising Trainees and the broader team
- Conduct regular one-on-one meetings to ensure continuous feedback and professional growth
- Act as a primary escalation point for high-profile clients and complex account issues
- Oversee monthly budget management and updates
- Maintain KPI reports for senior management
- Ensure accurate monthly billing and reconciliation reporting with the billing team
- Hold Digital Advertising Supervisors accountable for weekly and monthly KPI performance
- Support OEM digital advertising programs with the OEM team
- Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention
- Identify at-risk clients and develop strategies to mitigate churn and improve performance
- Design and implement process improvements with department leadership
- Collaborate with Specialist Managers and teams to improve consultant support
- Work cross-functionally with client-facing teams to align processes and coordinate with website, sales, and SEO counterparts
Requirements:
- Bachelor’s degree or equivalent experience
- 7 years’ experience in digital ad operations and programmatic advertising
- 5 years’ experience in management role
- Demonstrated success managing multiple digital advertising clients
- Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager
- Strong knowledge of Search Engine Marketing (SEM)
- Excellent communication skills with high attention to detail and proven ability to meet deadlines
- Automotive industry experience preferred
- Background working in a fast-paced, high-growth environment preferred
- Strong organizational skills with the ability to prioritize changing demands preferred
- Dependable, adaptable, and proactive in solving problems preferred
- Must be a US resident
- Successful candidate must pass a background check
Benefits:
- Medical, dental and vision insurance
- Company matched 401K plan
- Flexible PTO + Sick Leave
- 6 weeks paid Parental Leave
- 8 Paid National Holidays
- Company-paid basic Life Insurance
- Voluntary supplemental Life Insurance
- Voluntary long-term/short-term disability insurance
- Voluntary Pet Insurance
- Optional Healthcare/Dependent Care FSA Account
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