Digital Client Success Manager
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Job Description
Digital Client Success Manager managing digital marketing campaigns and client relationships at Encoura. Leading strategic discussions and optimizing performance outcomes for a portfolio of clients.
Responsibilities:
- Lead the day-to-day management of a portfolio of digital marketing clients and campaigns
- Coordinate campaign execution across internal teams including Creative, Data Operations, Tracking & Attribution, Digital Operations, and Enrollment Marketing to ensure campaigns launch accurately and on schedule
- Manage campaign timelines, deliverables, approvals, and operational workflows to maintain a seamless client experience and ensure alignment across departments
- Monitor campaign pacing, performance, and key KPIs while proactively identifying optimization opportunities related to targeting, creative, budget allocation, audience strategy, and conversion performance
- Analyze reporting data and platform insights to develop strategic recommendations and communicate campaign performance clearly to clients and internal stakeholders
- Lead recurring client meetings, performance reviews, onboarding discussions, and strategic planning conversations focused on achieving enrollment and marketing objectives
- Troubleshoot campaign, tracking, reporting, or operational issues while coordinating timely resolution across internal teams and external partners
- Identify opportunities to strengthen client relationships, support renewals, expand campaign scope, and introduce additional digital marketing strategies aligned with client goals
- Collaborate cross-functionally to improve internal workflows, operational efficiencies, communication processes, and scalable service delivery standards
- Stay informed on digital marketing trends, platform capabilities, attribution methodologies, audience strategies, and industry best practices to continuously improve campaign strategy and client outcomes
Requirements:
- 5+ years of experience in digital marketing, campaign management, client success, account management, or strategic marketing roles
- Strong understanding of digital marketing solutions including search, social, video, retargeting, connected TV, mobile/geo-fencing, audience targeting, and attribution strategies
- Hands-on experience with major advertising platforms including Google, Yahoo, Meta, Snapchat, TikTok, LinkedIn, and programmatic advertising platforms
- Experience using Google Analytics, Google Tag Manager, Domo, and campaign reporting platforms
- Strong consultative mindset with excellent presentation, communication, and relationship-building skills
- Ability to explain technical and performance concepts clearly across varying levels of client expertise
- Exceptional organizational, strategic thinking, problem-solving, and operational management capabilities
- Ability to manage multiple priorities simultaneously within a fast-paced and evolving environment
- Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process
Benefits:
- health insurance
- retirement contributions
- paid time off
- other programs that support employee well-being
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