Digital Customer Engagement, eCommerce Specialist
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Job Description
Agilent Technologies digital engagement specialist expanding China customer coverage and eCommerce growth. Using analytics, AI, CRM, and digital channels to activate and retain customers.
Responsibilities:
- 利用AI、数字营销工具、社交媒体等扩大长尾及低频客户的有效覆盖，提升客户互动和业务可见度。
- 运用数据分析工具分析客户交易历史、购买频率、产品组合、互动及行为数据。
- 通过客户分层、购买趋势及潜在需求识别，发现新客户、新需求、交叉销售及潜在业务机会。
- 将数据洞察转化为可执行的客户触达和转化行动。
- 识别沉睡及流失风险客户，分析客户购买行为和流失原因，制定客户唤醒、补货提醒、复购及留存策略。
- 推动Online Store的客户获取、转化和复购。
- 探索第三方采购平台、客户采购系统及其他数字渠道合作机会，提升客户采购便利性和粘性。
- 探索AI在客户分群、流失预测、产品推荐、机会识别及自动化触达中的应用。
- 持续优化客户旅程和销售工作流程。
Requirements:
- 本科及以上学历，市场营销、电子商务、商业管理、生物信息学、化学或相关专业优先。
- 3年以上数字营销、B2B电商、客户运营、分析仪器或色谱耗材营销相关经验优先。
- 具备较强的 数据分析和客户洞察能力 ，能够运用Excel、Power BI或其他数据分析工具，对客户交易和行为数据进行分析，并将数据洞察转化为客户分层、机会识别、客户激活及留存行动。
- 熟悉CRM、营销自动化、企业微信、社交媒体、电商平台或数字分析工具，有Salesforce、Power BI等相关经验优先。
- 对 AI和数字化客户运营 有较强兴趣及实践能力，有客户分群、智能推荐、流失预测或自动化营销经验优先。
- 具备良好的跨部门协作和中英文沟通能力，主动学习并乐于探索新技术，能够独立推进项目并与跨职能团队有效合作。
- Travel Required: 10% of the Time
Benefits:
- Pay and benefit information by country is available at https://careers.agilent.com/locations
- Full time weekly schedule
- Day shift
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