Digital Design Manager
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Job Description
Digital Design Manager leading digital campaigns and brand systems for Trulieve, a major cannabis retailer. Mentoring designers across email, web, paid media, social, CRM, and e-commerce.
Responsibilities:
- Lead the creative direction and execution of digital marketing campaigns, promotional initiatives, product launches, and seasonal retail campaigns
- Establish and maintain a high creative standard across email, web, landing pages, paid media, social media, CRM, and e-commerce
- Review work, provide constructive feedback, and mentor designers
- Champion brand identity systems and express each brand's unique personality across campaigns and digital experiences
- Ensure visual consistency across brands while encouraging creative exploration
- Translate marketing strategies and business objectives into digital concepts and campaign executions
- Collaborate with Creative Leadership, Marketing, Brand, Digital, and cross-functional stakeholders
- Oversee multiple high-priority projects while ensuring creative quality and on-time delivery
- Develop and evolve digital design systems, templates, and reusable creative components
- Maintain understanding of digital marketing trends, emerging technologies, and platform best practices
- Improve creative workflows, production processes, and team collaboration
- Foster creativity, collaboration, accountability, and continuous improvement across the design team
- Perform other duties as assigned
Requirements:
- Minimum 5-7 years of professional digital design experience
- At least 5 years in an Art Director, Associate Creative Director, Lead Designer, or equivalent creative leadership role
- Preferably experience supporting consumer packaged goods (CPG) brands, with additional experience in retail or e-commerce environments
- Outstanding portfolio demonstrating creative leadership, digital campaign development, promotional marketing, brand storytelling, and omni-channel campaign execution
- Proven ability to lead high-volume promotional campaigns while maintaining exceptional creative quality across multiple brands and channels
- Demonstrated experience building and evolving brand identity systems
- Strong understanding of digital marketing strategy, customer experience, merchandising, and performance-driven creative
- Expert knowledge of typography, layout, visual hierarchy, color, composition, and digital design principles
- Experience mentoring designers, leading creative reviews, and providing thoughtful, actionable feedback
- Exceptional communication, presentation, and stakeholder management skills
- Strong organizational and project management skills
- Expert proficiency in Adobe Creative Cloud, Adobe Experience Manager (AEM), and Figma
- Experience developing responsive digital experiences and working within scalable design systems
- Self-motivated leader with excellent creative judgment, strategic thinking, problem-solving skills, and a passion for developing people and producing exceptional work
- Preferred: experience leading creative for promotional retail calendars and high-volume marketing organizations
- Preferred: experience supporting multiple brands within a CPG portfolio
- Preferred: experience working in highly regulated industries
- Preferred: experience with motion graphics or animation using Adobe After Effects
- Preferred: experience leveraging AI-powered creative tools
- Preferred: experience collaborating with copywriters, photographers, UX designers, developers, and marketing partners
Benefits:
- A comprehensive benefits package including paid time off
- Remote work available
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