Digital Experience Manager
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Job Description
Digital Experience Manager at Robert Half optimizing their global marketing website and driving web strategy initiatives with cross-functional teams. Working closely with stakeholders to enhance digital customer experiences.
Responsibilities:
- Execute web strategy priorities with stakeholders based on business priorities and share out roadmap with partners.
- Gather and help define business requirements and work directly with Business Systems Analysts, development teams, UX, SEO and stakeholders to ensure alignment.
- Ensure delivery of conversion optimization enhancements, monitoring and iterate as needed.
- Partner cross-functionally to identify and establish web strategy across global websites, and ensure alignment with business goals.
- Enable experiments with improved tagging, signals, and codebase, and define requirements with development and analytics teams.
- Contribute to experimentation ideas for owned web features, scope out requirements, and define key objectives, while ensuring alignment with business goals and digital marketing best practices.
- Provide insights on performance including opportunities for optimizations.
- Collaborate with analytics team on measurement plans for new web component builds.
- Ensure website guidelines are followed consistently across web experiences and implementation.
- Ensure website products and features are functioning as expected, and work with development teams to address issues.
- Ensure digital marketing and web best practices are incorporated in web components and experiences.
- Leverage insights to set overall strategy of key web experiences.
Requirements:
- Bachelor's degree or equivalent experience
- 5-7 years of experience in digital marketing or product management
- Exceptional skills of prioritization and project management
- Strong interpersonal skills to easily build relationships
- Must be a self-starter and able to work and prioritize driving things forward
- Adept at cross-functional collaboration and strong team player
- Creative ability to solve or approach complex problems
- Strong quantitative analytical ability and familiarity with marketing analytics and A/B testing
- Natural aptitude for learning new technologies and tools
- Strong experience with CMS and web platforms, preferably Adobe Experience Manager (AEM)
- Experience with web personalization and related tools, preferably Adobe Target
- Experience with analytics tools (Google Analytics, Adobe Analytics, Hotjar, etc.) and presenting data-driven recommendations and analysis
- Strong ability to coordinate projects with cross-functional teams, including technical, engineering, marketing, design, analytics etc.
- Knowledge of SEO, web accessibility, and digital marketing best practices
- Knowledge of GDPR and international web standards is a plus
Benefits:
- group health insurance benefits (medical, vision, dental)
- FSA and HSA healthcare accounts
- life and accident insurance
- adoption and fertility assistance
- paid parental leave of up to 6 weeks
- short/long term disability
- paid time off for vacation, personal needs, and sick time
- up to 17 days of Choice Time Off (CTO) per calendar year
- up to 11 paid holidays per calendar year
- 401(k) savings and investment plan with an employer match of 100% on the first 3% of contributions
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