Freelance B2B eCommerce CRO, Product Designer
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Job Description
Freelance B2B eCommerce CRO & Product Designer optimizing purchasing experiences for Restaurant Supply. Driving growth through data-driven design and customer insights.
Responsibilities:
- Analyze customer behavior, conversion funnels, session recordings, and analytics to identify opportunities that increase conversion rate and revenue.
- Identify friction throughout the customer journey and recommend improvements based on behavioral insights, usability principles, and commercial objectives.
- Design conversion-focused product experiences in Figma that are ready for developer implementation and optimized for business performance.
- Optimize critical B2B eCommerce experiences including navigation, search, product discovery, product detail pages, cart, checkout, account workflows, and purchasing flows.
- Develop hypotheses for A/B tests and collaborate with developers and experimentation teams to validate improvements through data.
- Evaluate experiment results and continuously iterate based on customer behavior and business metrics.
- Partner closely with engineering and stakeholders to prioritize high-impact opportunities that improve customer experience and commercial performance.
- Maintain a consistent, professional, and trustworthy customer experience across a large product catalog.
- Independently identify optimization opportunities rather than waiting for design requests.
- Stay current on B2B eCommerce, customer behavior, conversion optimization, and product design best practices.
Requirements:
- 5+ years of experience designing product experiences for B2B eCommerce, high-ticket eCommerce, or large-scale catalog websites.
- Demonstrated success increasing conversion rate, revenue, average order value, lead quality, or other commercial KPIs through product design and experimentation.
- Strong portfolio showcasing measurable business outcomes, including the problem, your solution, experimentation approach, and results.
- Advanced proficiency with Figma and experience creating developer-ready product designs and design systems.
- Hands-on experience with Google Analytics (GA4), Microsoft Clarity, Hotjar, FullStory, or similar behavioral analytics platforms.
- Experience designing and evaluating A/B tests and making product decisions based on quantitative data.
- Strong understanding of customer psychology, purchasing behavior, usability principles, and conversion optimization.
- Experience collaborating closely with developers to ensure high-quality implementation.
- Excellent communication, organization, and documentation skills.
Benefits:
- Fully remote work flexibility.
- Flexible part-time schedule.
- Opportunity to influence a high-traffic B2B eCommerce platform.
- Direct access to analytics, behavioral insights, and experimentation initiatives.
- Close collaboration with product, engineering, and eCommerce leadership.
- Opportunity for an ongoing freelance relationship based on performance and business needs.
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