Digital Marketing Manager
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Job Description
Digital Marketing Manager at Runpod, overseeing digital strategies and agency management for AI infrastructure. Focused on SEO, paid search, social, and performance metrics in a remote-first environment.
Responsibilities:
- Own end-to-end Google Ads strategy, including campaign architecture, keyword management, bid strategy, and budget pacing
- Manage and direct agency partners on execution, ensuring campaigns align with Runpod's positioning and performance targets
- Conduct ongoing keyword audits, search term analysis, and negative keyword management to improve efficiency
- Build and iterate on landing page briefs in collaboration with the broader Marcom and design teams
- Define paid social strategy across LinkedIn, X, and Reddit, with an emphasis on developer and ML practitioner audiences
- Manage agency partners on campaign execution, audience segmentation, and creative performance
- Partner with design to maintain a consistent ad creative pipeline
- Own Runpod's organic search strategy, including technical SEO oversight, content gap analysis, and keyword prioritization
- Direct agency partners on execution while maintaining internal ownership of roadmap and priorities
- Collaborate with content and product marketing to align SEO roadmap with launch calendars and product positioning
- Track and report on rankings, traffic, and conversion attribution
- Develop and implement AEO strategy to improve Runpod's visibility in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, etc.)
- Work with agency partners and internal content teams to produce structured, authoritative content optimized for retrieval and citation
- Own a unified performance dashboard across all digital channels
- Deliver regular channel reports with clear takeaways and recommendations
- Serve as the primary point of contact for all digital agency relationships, managing contracts, performance reviews, and day-to-day coordination
Requirements:
- 3 to 5 years of experience in a digital marketing role with direct ownership of paid and organic channels
- Proven hands-on experience running paid search campaigns (Google Ads required)
- Experience managing agency relationships across paid and organic channels
- Working knowledge of SEO principles, tools (Ahrefs, Semrush, or equivalent), and technical SEO concepts
- Experience running paid social campaigns, with demonstrated ability to reach technical or developer audiences
- Familiarity with AEO/GEO concepts and how to optimize content for AI-driven search surfaces
- Strong analytical skills, comfortable pulling and interpreting performance data without hand-holding
- Ability to work cross-functionally with design, content, and product in a fast-moving environment
- Successful completion of a background check
Benefits:
- Meaningful equity in a fast-growing company- everyone on the team receives stock options — your impact drives our growth, and you share in the upside.
- Generous medical, dental & vision plans
- Flexible PTO- take the time you need to recharge
- Most roles are remote work first with an inclusive, collaborative teams utilizing slack as the main form of internal communication
- Join a passionate team on the cutting edge of AI infrastructure — where culture, learning, and ownership are at the heart of how we scale.
- $1,200 Home Office & Equipment Stipend- We set you up for success from day one with gear and support to create your ideal workspace
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