Senior Digital Marketing Specialist
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Job Description
Senior Digital Marketing Specialist driving brand growth and lead generation for an Australian cybersecurity solutions business. Managing websites, campaigns, HubSpot automation, content, webinars, and AI-enabled marketing workflows.
Responsibilities:
- Take ownership of digital marketing initiatives within the cybersecurity sector
- Drive brand awareness, lead generation, and business growth
- Manage and continuously improve the company website
- Create, update, and publish website content
- Develop landing pages and campaign-specific pages
- Optimise website performance and user experience
- Maintain consistency across marketing content and brand standards
- Develop written and visual marketing content
- Create downloadable lead magnets and gated resources
- Produce blogs, case studies, whitepapers, and marketing collateral
- Design graphics and digital assets using Figma and AI-assisted workflows
- Repurpose content across multiple marketing channels
- Manage marketing activities within HubSpot
- Build and maintain lead capture workflows
- Integrate gated content and lead capture processes with HubSpot
- Develop and maintain lead scoring processes
- Collaborate with sales to qualify marketing-generated leads
- Support campaign reporting, analysis, and optimisation
- Plan and execute digital marketing campaigns
- Monitor campaign performance and analyse marketing data
- Recommend improvements based on performance insights
- Support SEO and website optimisation initiatives
- Coordinate online webinars from planning through delivery
- Manage registrations and attendee communications
- Prepare presentations and supporting marketing assets
- Support presenters during live webinar delivery
- Leverage AI to improve marketing productivity, creativity, and outcomes
- Apply AI to content creation and campaign planning
- Use AI-assisted design and research workflows
- Identify opportunities to optimise marketing processes and automation
- Explore practical applications of AI across the marketing function
Requirements:
- Minimum 5 years of experience in digital marketing or marketing management
- Ability to independently manage marketing initiatives with minimal supervision
- Strong content marketing and copywriting capabilities
- Hands-on website management experience
- Experience using HubSpot CRM and marketing automation
- Experience planning and managing digital campaigns
- Experience analysing campaign performance and identifying optimisation opportunities
- Strong understanding of customer journeys, lead generation, and lead qualification
- Excellent written and verbal English communication skills
- Experience with HubSpot, Figma, Claude AI and other AI-powered marketing tools, Google Workspace, website CMS platforms, and marketing analytics platforms
- Highly proactive, organised, and accountable
- Self-motivated and comfortable working independently
- Curious and commercially minded
- Confident in making recommendations and asking questions
- Strong critical thinking and problem-solving abilities
- Solution-oriented and adaptable in a changing environment
- Receptive to constructive feedback and committed to continuous improvement
- Focused on achieving strong business outcomes
Benefits:
- Get paid in Australian Dollars
- Medical insurance from day one for you + spouse (or parents if unmarried)
- Generous OPD coverage from doctor visits to all your medical needs
- Home office setup allowance
- Internet allowance
- Gym & wellness allowance
- Regular team events & engagement activities
- Diji Assist mental health & counseling support
- Reimbursement for industry certifications
- Open-door culture where ideas and feedback matter
- Flexible work – home or office, wherever you do your best work
- Rewards & recognition
- Christmas and financial year-end parties
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