Digital Marketing Specialist
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Job Description
Digital Marketing Specialist focusing on B2B lead generation campaigns and managing digital marketing strategies. Responsibilities include planning, running, and optimizing online advertising campaigns.
Responsibilities:
- Execute and manage B2B lead generation campaigns across various platforms
- Plan, run, and optimize Meta Ads and Google Ads campaigns
- Manage and maintain leads using Privyr CRM
- Build and enhance LinkedIn branding for the company and key stakeholders
- Oversee social media management, including content planning and posting
- Optimize website performance, including design, user experience, and content
Requirements:
- Proven experience in B2B lead generation
- Strong hands-on experience with Meta Ads and Google Ads
- Familiarity with Privyr CRM or similar CRM tools
- Experience in LinkedIn personal/company branding
- Solid understanding of social media strategy and execution
- Knowledge of website optimization, design, and content best practices
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