Digital Media Specialist, Emerging Channels
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Job Description
Digital Media Specialist driving Zillow, programmatic, direct-mail, and emerging-channel acquisition for Lennar, a leading U.S. homebuilder. Optimizing workflows, campaigns, reporting, and customer engagement.
Responsibilities:
- Drive efficiency within Lennar’s emerging channels, including Zillow, BDX, Realtor.com, programmatic display, direct mail, OTT, and other relevant ad platforms
- Keep the team on task and own notes, next steps, and end-to-end follow-ups with divisions
- Lead advertising follow-ups involving landing page development, ad changes, and consumer engagement
- Support marketing best practices and operational needs
- Curate and adjust an operational strategy supporting customer acquisition growth in emerging channels
- Establish processes such as division task trackers, content approvals, and ad operations changes
- Own request intake from divisions and follow up on landing page and advertising requests and updates
- Ideate strategic workflows for emerging advertising and social platforms
- Collaborate with growth team members to improve workflow efficiencies across social media tasks
- Analyze and report campaign results using Google Analytics, Salesforce, and Tableau
- Present strategic findings via PowerPoint
- Support A/B tests, analyze results, and recommend strategic next steps
- Manage customer engagement with Lennar’s brand across platforms and coordinate follow-ups with HR, Legal, and divisions
- Participate in team problem solving and education around new channels and concepts
Requirements:
- 4-year degree in Advertising, Marketing, Communications, Business or equivalent relevant experience required
- 1+ years hands-on experience in digital marketing
- Experience in more than one marketing channel preferred
- Ability to perform multiple, detail-oriented tasks with simultaneous deadlines
- Strong track record of managing performance based paid search campaigns and exceeding campaign goals
- Proficiency in MS Excel, PowerPoint, and Word
- Exceptional communication and interpersonal skills
- Ability to listen and communicate professionally in written and verbal manner
- Ability to multitask and effectively prioritize based on opportunity and risk
- Ability to anticipate work needs and follow through with minimum direction
Benefits:
- Medical, Dental, and Vision health insurance coverage
- 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually from the moment of hire
- Holiday Leave
- Sick Leave
- Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
- Everyone’s Included Day
- Potential eligibility for bonuses
- Potential eligibility for commissions
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