Director, EMEA/APAC Marketing
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Job Description
Director of EMEA/APAC Marketing at Contentstack driving regional marketing strategy across Europe, the Middle East, Africa, and Asia-Pacific for measurable pipeline and revenue impact.
Responsibilities:
- Develop and execute a comprehensive regional marketing strategy aligned to global priorities and regional revenue goals
- Partner closely with EMEA and APAC Sales leaders to drive pipeline, accelerate deals, and support account-based motions
- Own regional demand generation programs including events, field marketing, campaigns, partnerships, and digital initiatives
- Own the success of the regional BDR function, partnering with Sales leadership to set strategy, drive performance, and ensure consistent pipeline creation and qualification
- Localize global messaging, positioning, and content to resonate with regional buyers and markets
- Analyze regional performance, pipeline contribution, and ROI to continuously optimize programs
- Manage regional marketing budgets and forecast spend against impact
- Build, mentor, and lead regional marketing talent and agency partners as needed
- Serve as the voice of the region to the global marketing team, providing market insights and feedback that inform global planning, messaging, and investment decisions
Requirements:
- 10+ years of B2B SaaS marketing experience, with a strong focus on regional or international markets
- Proven success driving pipeline and revenue impact in EMEA and/or APAC regions
- Experience partnering with enterprise sales teams and supporting complex, multi-stakeholder buying cycles
- Strong understanding of regional market dynamics, cultural nuance, and localization best practices
- Ability to balance strategic thinking with hands-on execution in a fast-paced and evolving environment
- Excellent communication and stakeholder management skills across senior leadership and cross-functional teams
- Experience with field marketing, ABM, and integrated demand generation programs preferred
- Prior experience in SaaS, CMS, or composable or DXP ecosystems is a plus
- Experience working in an AI-forward environment, with demonstrated ability to use AI tools and technologies as a core part of day-to-day work, problem-solving, and continuous learning
- Some travel is required
Benefits:
- Interesting Work
- Tribe Vibe
- Bragging Rights
- One Team One Dream
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