Director – Marketing & Strategy Operations
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Job Description
Marketing strategy director leading campaigns, creative, events, analytics, and budgets for TestEquity. Driving measurable revenue growth through coordinated go-to-market programs.
Responsibilities:
- Lead marketing operations by translating the VP of Marketing's strategy into annual plans and integrated programs across creative, campaigns, and events
- Lead and develop the creative department and marketing team
- Partner with Supplier Marketing and Product teams to align programs with integrated marketing plans and shared revenue goals
- Manage marketing budgets, including forecasting, spend oversight, and investment recommendations
- Direct integrated marketing planning and govern the enterprise marketing calendar
- Oversee and drive the tradeshow and event program
- Establish and improve marketing processes, workflows, and reporting
- Lead marketing analytics and performance measurement, including KPIs, attribution, and dashboards
- Use customer, market, and sales data to identify growth opportunities and inform targeting and segmentation
- Report marketing performance and revenue contribution to the VP of Marketing and senior leadership
- Partner with Sales, Product Marketing, Supplier Marketing, CRM, and Digital teams on coordinated marketing initiatives
- Directly or indirectly support product quality and perform other duties assigned by management
Requirements:
- Bachelor's degree in marketing, communications, business, or a related field required
- 8+ years of progressive marketing experience, including marketing operations, integrated marketing, campaign management, marketing analytics, or related functions
- 3+ years of experience leading and developing employees, including coaching, performance management, goal setting, employee development, and talent planning
- Experience managing multi-million-dollar marketing budgets or complex marketing investment portfolios, with a record of linking investment to revenue outcomes
- Demonstrated experience leading integrated marketing plans across creative, CRM, digital, events, content, and sales enablement channels, in partnership with supplier and product marketing teams
- Proven ability to build and manage marketing calendars, campaign workflows, operating processes, performance reporting, and cross-functional execution plans
- Proven track record of using data and analytics to improve marketing performance and deliver measurable revenue growth
- Experience leading or overseeing a creative team or in-house creative department
- Strong business judgment and decision-making skills
- Advanced analytical skills, including marketing attribution, KPI development, and performance dashboards
- Excellent communication, presentation, stakeholder management, and vendor management skills
- Ability to operate independently in a fast-paced environment with attention to detail, organizational discipline, and executive-level follow-through
- Creative leadership skills
- Ability to safely and successfully perform essential job functions consistent with ADA, FMLA, and other federal, state, and local standards
- Applicants must be authorized to work in the US without sponsorship
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