Marketing Director
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Job Description
Marketing Director leading integrated campaigns for Forge’s CEDIA Expo, a residential systems integration event. Growing attendance, exhibitor sales, sponsorships, and year-round community engagement.
Responsibilities:
- Lead the annual CEDIA Expo marketing strategy, campaign calendar, and budget
- Align marketing priorities with attendance, exhibitor, sponsorship, and revenue goals
- Define audience segments, personas, and customer journeys for industry audiences
- Develop integrated attendee acquisition, retention, and reactivation campaigns
- Partner with sales on exhibitor and sponsorship value propositions, sales collateral, prospecting campaigns, and lead-nurturing programs
- Coach, develop, and inspire the marketing team while remaining hands-on in execution
- Manage marketing spend and channel performance
- Establish KPIs and monitor registration conversion, acquisition costs, engagement, and sales lead generation
- Use testing and reporting to optimize campaign results
- Lead pre-show, on-site, and post-show marketing, including registration communications, exhibitor marketing toolkits, education and show-feature promotion, and follow-up campaigns
- Own brand positioning, messaging, and content strategy
- Oversee website updates, landing pages, creative assets, and marketing copy
- Develop social media, community engagement, public relations, and industry partnership programs
- Collaborate with CEDIA, media partners, exhibitors, and internal teams to extend reach and maintain consistent messaging
Requirements:
- 7+ years of progressive marketing experience, with experience leading integrated B2B campaigns
- People management and team leadership experience, with a hands-on, collaborative approach to coaching and execution
- Digital marketing experience across email, paid search/PPC, paid social, SEO, social media, and web analytics
- Experience with HubSpot, Salesforce, or comparable CRM and marketing automation platforms, including segmentation, lead nurturing, and campaign reporting
- Experience managing agencies, creative resources, media partners, and other external vendors
- Strong planning, prioritization, project management, and organizational skills
- Ability to manage multiple campaigns and event deadlines
- Demonstrated ability to use data to improve audience acquisition, registration conversion, campaign performance, and website effectiveness
- Experience developing marketing plans, managing budgets, and communicating performance against business objectives
- Excellent copywriting, presentation, and communication skills
- Ability to tailor messaging for attendee, exhibitor, and sponsor audiences
- Ability to build strong cross-functional relationships and thrive in a fast-paced, collaborative environment while demonstrating the company’s values
- Ability to travel to events periodically, up to 15% annually, for up to a week at a time
- BS/BA in Marketing, Communications, Business, or a related field preferred
- Trade show, conference, or event marketing experience preferred
- Interest in or familiarity with residential systems integration, smart home technology, AV, lighting, automation, security, or networking preferred
Benefits:
- Unlimited vacation for exempt employees
- Flexible working locations
- 401(k) plan with a company match
- Medical, dental, and vision coverage
- Inclusive coverage provisions including transgender services and fertility benefits
- Parental and caregiver leave
- Dependent, commuter, and FSA benefits
- Professional development programs like Toastmasters
- Mental wellness tools
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