Head of Marketing – iGaming
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Job Description
Head of Marketing leading brand, acquisition, and retention strategy for an iGaming and crypto company. Remote role with travel to Malaysia.
Responsibilities:
- Lead full-funnel marketing performance, from customer acquisition to retention and revenue growth
- Define brand positioning, target audiences, and market messaging
- Align campaigns, creators, content, and sponsorships to increase brand awareness, traffic, and conversions
- Manage marketing budgets to balance short-term revenue goals with long-term brand growth
- Set clear metrics to measure brand awareness and performance marketing results
- Build, mentor, and lead high-performing marketing teams with clear goals and responsibilities
- Collaborate directly with the CEO on company strategy
Requirements:
- 8+ years of marketing experience, including 3+ years in a senior leadership role, such as Senior Manager or Head of Department
- Proven experience leading brand strategy and performance marketing
- Strong commercial judgment and ability to scale, adjust, or stop campaigns based on results
- Deep understanding of target markets, customer behavior, and market positioning
- Proven ability to turn marketing strategy into clear team goals and measurable results
- Proficiency in English
- Experience scaling both product-led and sales-led growth
- Experience supporting major growth phases, funding rounds, or strategic acquisitions
- Proficiency in Mandarin or Cantonese
Benefits:
- Direct partnership with the CEO and influence over company strategy
- Budget and freedom to develop and execute ambitious marketing campaigns
- Opportunity to shape the company's growth strategy and build a strong marketing organization
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