Director of Marketing – Strategy
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Job Description
Marketing and strategy leader driving demand generation, acquisitions, and growth initiatives. Leading brand and market strategy for T2 Systems, a North American parking and mobility technology provider.
Responsibilities:
- Develop and execute comprehensive marketing strategies for brand awareness, lead generation, customer acquisition, and retention
- Oversee marketing campaigns across digital, social media, email, and traditional media channels
- Lead and mentor marketing professionals
- Conduct market research and analyze trends
- Collaborate with sales, product development, finance, leadership, and other departments
- Manage the marketing budget and optimize resource allocation for ROI
- Monitor and report campaign and initiative performance using data-driven insights
- Manage relationships with external partners, agencies, and vendors
- Ensure brand consistency and compliance with brand guidelines
- Stay current with industry trends, emerging technologies, and marketing best practices
- Formulate long-term strategic plans with T2 Systems leadership
- Create organic and inorganic growth strategies
- Scout acquisition targets and build an acquisition pipeline
- Lead due diligence efforts to validate potential deal theses
- Lead growth initiatives exploring new markets and growth areas
- Advise leadership during strategy formulation, development, and execution
- Partner cross-functionally with internal and external stakeholders
Requirements:
- Bachelor's degree in Marketing, Business Administration, STEM or a related field; MBA or advanced degree preferred
- 7+ years of experience in marketing, with at least 3 years in a leadership role
- Proven track record of driving business growth through designing, developing and implementing successful marketing strategies and campaigns
- Demonstrated success in developing and leading demand generation and generating qualified lead and opportunities that contributed to overall sales growth
- Strong understanding of digital marketing, SEO, SEM, social media, and content marketing
- Experience in developing content management processes and account-based marketing strategies
- Excellent leadership and team management skills
- Excellent communication and presentation skills, along with confidence and presence to engage effectively with senior executives
- Strong analytical and problem-solving abilities
- Proficiency with marketing automation tools, CRM systems, and analytics platforms
- Experience with growth strategy projects, including blue sky growth strategies, go-to-market, and commercial due diligence
- Extensive experience identifying, framing, and structuring strategic opportunities and developing strong, well-supported recommendations
- Experience in software, SaaS, or technology, or relevant project experience
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