Director of Demand Generation
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Job Description
Director of Demand Generation responsible for driving pipeline and revenue growth at Akuity. Leading demand generation strategy and execution to reach technical audiences.
Responsibilities:
- Own demand generation strategy across self-serve and sales-assisted funnels
- Lead and grow a high-performing demand gen team (internal and agency)
- Partner with Sales and RevOps on ICP definition, segmentation, and pipeline targets
- Build multi-channel programs for technical audiences, spanning paid search, paid social, webinars, events, and community and partner-driven initiatives
- Design and execute ABM programs targeting mid-market and enterprise accounts, with tailored campaigns for key personas and close coordination with SDRs and AEs
- Own pipeline, revenue, and funnel reporting across all motions
- Measure and optimize CAC, CPL, pipeline velocity, and ROI through continuous experimentation
- Partner with RevOps to ensure clean data, accurate attribution, and scalable systems
- Lead strategy and manage relationships across Paid, Social, and AEO/SEO agency partners
- Work closely with DevRel, Product, Sales, and Customer teams to support launches, GTM motions, and smooth handoffs across self-serve, SDR, and Sales workflows
Requirements:
- 8–12+ years of B2B marketing experience with demonstrated ownership of demand generation strategy and execution
- Background in developer tools, infrastructure, API, or open-source companies
- Proven track record driving pipeline and revenue across PLG and hybrid GTM models, with a strong grasp of how technical audiences move from open-source adoption to paid commercial and enterprise
- Deep understanding of the customer journey, lifecycle marketing, and how to use data to drive decisions and optimize performance
- Analytical and data-driven, with the ability to thrive in ambiguous, fast-moving environments
- Hands-on experience with tools like HubSpot, Clay, CommonRoom, Gong, Claude
Benefits:
- High visibility, real ownership, and strong executive partnership
- An exciting opportunity to shape the software delivery layer that powers the next generation of AI companies and infrastructure
- A motivated, passionate team that champions each other's success and shows up with genuine commitment
- Competitive compensation, benefits, and meaningful career growth
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