Paid Media Specialist
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Job Description
Paid Media Specialist managing multi-channel advertising campaigns for automotive dealerships. Optimizing 50+ accounts, reporting performance, and leading monthly dealer reviews.
Responsibilities:
- Own and manage a portfolio of more than 200 automotive dealers
- Manage 50+ dealer accounts across Google Ads, Meta Ads, and Microsoft Advertising in the Fluency platform
- Build and tune campaigns, including budgets, bids, search terms, audiences, creative, and inventory updates
- Apply a monthly optimization checklist and keep budgets on plan
- Lead monthly dealer performance reviews, explaining results and recommendations in plain language
- Build monthly reporting packages from platform and GA4 data
- Coordinate closely with Client Success, flagging risks and wins early
- Collaborate daily with SEO and Client Success teams
- Share learnings with the Paid Media team and improve templates and standards
- Handle routine tracking, GA4, and feed fixes and escalate complex issues to a senior specialist
- Monitor cost per lead, lead volume, return on ad spend, budget pacing, optimization consistency, client review quality and timing, concern escalation, and dealer retention
Requirements:
- 5+ years of hands-on Google Ads and Meta Ads experience
- Automotive digital marketing experience
- Agency experience managing a multi-client portfolio
- Proficiency in GA4
- Experience in the Fluency platform
- Client-facing communication and presentation skills
- Ability to manage 50+ dealer accounts and multiple campaigns
- A plus: OEM co-op program experience
- A plus: Microsoft Advertising
- A plus: Google Merchant Center and vehicle inventory feeds
- A plus: Google Ads, GA4, or Meta Blueprint certifications
- Employment contingent on a post-offer background check conducted in line with applicable law
Benefits:
- Remote or hybrid work, your choice
- A close, collaborative team that works across Paid Media, SEO, and Client Success
- A team that lives by Grit, Elevating Others, Embracing Growth, and Continuous Improvement
- Clear path to advancement to Senior Paid Media Specialist in 18 to 24 months, and later to Paid Media Team Lead or Client Success Manager
- Equal opportunity employment
- Accommodation during the application process available upon request
- Post-offer background check conducted in line with applicable law
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