Director of E-commerce Marketing
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Job Description
Director of E-commerce Marketing leading marketing strategy and team at MIRA Safety. Focusing on Google Ads, social media, and data analytics for revenue growth.
Responsibilities:
- Develop and own the integrated marketing strategy across all paid, owned, and earned channels
- Translate company growth goals into actionable marketing plans, budgets, and KPIs
- Build and mentor a high-performing team of channel specialists (acquisition and retention)
- Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth
- Oversee campaigns in Google Ads, Facebook & Instagram Ads, Email & SMS, and Affiliate & Influencer Marketing
- Build and maintain reporting dashboards to track performance and ROI
- Lead a test-and-learn culture — continuously improving CAC, ROAS, LTV, and MER
- Partner with creative teams to brief and review ads, landing pages, and lifecycle assets
Requirements:
- 7+ years of marketing experience with direct hands-on management of paid and owned channels
- Proven success managing Google Ads, Meta Ads, Email/SMS, Affiliate, and SEO programs
- Advanced experience with Shopify, GA4, Amazon Seller Central, and ad platforms
- Excellent communication and leadership skills; able to both strategize and execute
- Startup or high-growth DTC experience preferred
- Prior military or law enforcement experience (veterans/current military: please provide DD-214 or statement of service)
Benefits:
- Comprehensive health, dental, and vision insurance, with 75% of individual coverage paid by us
- Optional life, hospital, critical illness, and accident insurance
- Generous paid time off (PTO) and sick leave
- 7 paid holidays to relax and recharge
- Onsite gym and private soundproof pods to focus or unwind
- Sauna, ice plunge, and red light therapy for ultimate wellness
- Game room with pool and darts to connect and have fun
- Fully stocked modern break room with snacks
- Free organic eggs from our on-site chicken farm
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