Principal E-Commerce Marketing Manager
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Job Description
Principal E-Commerce Marketing Manager responsible for strategic direction of acquisition campaigns in e-commerce. Focusing on data-driven insights and collaboration with digital leads.
Responsibilities:
- Define the strategic direction of acquisition campaigns, including target audience segmentation, messaging, and offer development
- Utilize customer data, market research, and competitive analysis to inform campaign strategy
- Develop compelling campaign concepts and narratives that resonate with target audiences
- Exceptional project management with follow-up/ follow-through capabilities
- Putting together presentation materials and reporting campaign performance to senior-level stakeholders
- Develop and optimize promotional offers and incentives to drive customer acquisition and conversion
- Analyze offer performance and make data-driven recommendations for improvement
- Collaborate with stakeholders to align offers with business goals
- Analyze customer behavior and purchase patterns to identify key audience segments
- Provide detailed audience insights to inform campaign targeting and messaging
- Develop and refine customer personas to guide campaign development
- Provide strategic direction for campaign creative and messaging, ensuring alignment with brand guidelines and target audience preferences
- Work closely with the digital leads to ensure seamless execution of channel-specific campaign strategies
- Provide clear and concise briefs outlining campaign objectives, target audiences, and offer details
- Collaborate on A/B testing strategies to optimize campaign performance
- Stay informed about industry trends, competitor activities, and emerging e-commerce best practices
- Identify opportunities for differentiation and innovation.
Requirements:
- Bachelor's degree in marketing, business, or a related field
- 10+ years of experience in e-commerce marketing, with a focus on campaign strategy and offer development
- Preferably in the credit card or financial sector
- Strong understanding of a digital e-commerce “shop” experience
- Preferably a credit card or financial shop
- Strong understanding of customer segmentation and audience targeting
- Competency in analyzing data in visualization tools such as Tableau or Google Looker Studio
- Competency in the Google Suite toolset, including Slides and Sheets with the expectation of Executive deck development
- Proven ability to develop compelling campaign concepts and offers
- Excellent analytical and problem-solving skills
- Strong communication and collaboration skills
- Ability to translate data insights into actionable strategies
- Understanding of digital marketing channels and their role in customer acquisition.
Benefits:
- health, dental and vision insurances
- retirement savings plan
- paid time off
- health savings account
- flexible spending accounts
- life insurance
- disability insurance
- tuition reimbursement
- and more.
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