Director of Public Relations, Analyst Relations
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Job Description
Director of Public Relations & Analyst Relations driving communications execution for digital trust infrastructure at Socure. Leveraging strategic partnerships and enhancing brand visibility in fintech and cybersecurity markets.
Responsibilities:
- Partner with the Head of Communications & Brand Innovation to execute against overarching narrative, positioning, and brand goals.
- Translate strategic direction into cohesive, cross-functional communications campaigns spanning earned media, analyst engagement, influencer strategy, content, and social amplification.
- Ensure daily momentum against established objectives while identifying creative ways to elevate impact.
- Collaborate closely with Content, Social, Product Marketing, Demand Gen, and GTM teams to deliver integrated storytelling across channels.
- Lead development and execution of Socure’s media relations strategy across business, technology, fintech, cybersecurity, and trade press.
- Cultivate and maintain strong relationships with top-tier journalists and editors.
- Manage external communications calendar and day to day priorities to ensure editorial priorities are balanced against business goals.
- Write and review press releases, media pitches, executive briefing materials, bylines, and thought leadership content.
- Proactively identify opportunities to insert Socure into breaking industry news cycles using proprietary data, fraud insights, and trend analysis.
- Manage PR agency relationships to ensure alignment with strategic priorities and measurable performance.
- Own day-to-day analyst relations strategy and execution, including proactive briefings and relationship management.
- Drive strategy and preparation for Gartner Magic Quadrant and other key industry evaluations, this includes developing a POV on our submission and running point on project management across the organization.
- Build strong relationships with established analyst firms (Gartner, Forrester, Liminal, etc.) as well as emerging analyst voices and independent influencers shaping the identity and fraud landscape.
- Develop compelling positioning narratives and briefing materials that accurately reflect Socure’s innovation and differentiation.
- Monitor analyst coverage and sentiment, ensuring strong message pull-through and competitive positioning.
- Develop and grow an ecosystem of industry influencers, fintech voices, cybersecurity thought leaders, and emerging digital trust commentators.
- Build long-term influencer engagement strategies that extend beyond traditional media.
- Create scalable community-building initiatives that position Socure at the center of identity, fraud, and digital trust conversations.
- Partner with executives to elevate visibility through tier 1 media, keynote opportunities, podcasts, and industry panels.
- Translate complex AI/ML-driven identity models and fraud prevention technologies into accessible, authoritative narratives.
- Support executive communications that position Socure leadership as category-defining voices.
- Lead execution of crisis communications plans in partnership with Legal and executive leadership.
- Maintain readiness playbooks and ensure proactive reputation management.
- Define and track KPIs across PR, AR, and influencer initiatives.
- Analyze media quality, share of voice, analyst positioning, and campaign impact.
- Deliver clear reporting on performance and ROI, optimizing programs accordingly.
Requirements:
- 10+ years of experience in public relations, corporate communications, and analyst relations within fintech, cybersecurity, fraud prevention, or enterprise technology.
- Demonstrated success managing both PR and AR programs, including direct experience supporting Gartner Magic Quadrant or similar evaluations.
- Strong relationships with media, analysts, and industry influencers.
- Proven ability to execute integrated communications campaigns across earned, owned, and influencer channels.
- Exceptional writing, storytelling, and narrative development skills.
- Strategic mindset with the ability to translate high-level vision into disciplined execution.
- Experience managing agencies and cross-functional stakeholders.
- Confidence navigating crisis communications and high-visibility moments.
- Analytical rigor in measuring communications performance and impact.
- Passion for innovation in identity verification, fraud prevention, and AI-driven risk intelligence.
Benefits:
- Offers Equity
- Offers Bonus
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