Public Relations Executive
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Job Description
PR Executive to enhance SmartBuyGlasses brand recognition through media relations and partnerships. Driving campaigns and collaborations in fashion, lifestyle, and community contexts while aligning with company values.
Responsibilities:
- Pitch journalists and land media coverage in fashion, lifestyle, and business publications
- Get the fundamentals right: press releases, journalist relationships, brand storytelling, content hygiene
- Support our Brand Ambassador programme: outreach, briefing, and managing ambassador relationships
- Help drive partnerships: sports RX, community sports teams, NGO tie-ups, cultural institutions
- Support house-brand collections with influencers, designers, and cultural figures alongside the merchandising team
- Build a diversified earned media footprint: tier-1 publications, niche authority sites, cultural outlets
- Make us heard everywhere: podcasts, Reddit, LinkedIn, newspapers, TV, editorial
- Work hand in hand with our Social and Influencer lead to convert influencer reach into brand awareness
- Help run the editorial calendar: briefs, review loops, speed to publish
- Track coverage and report what’s working, clearly and without fluff
- Run disciplined experiments on formats and hooks. Kill what doesn’t work fast
Requirements:
- 3+ years hands-on experience in PR, Brand, or Partnerships
- Alignment with our company’s 5 core values: Passionate, Entrepreneurial, Smart, Collaborative and Caring
- Growth mindset
- Experience placing media coverage in fashion, lifestyle, or business publications
- Some experience with collabs, brand partnerships, or influencer and ambassador work
- Commercial awareness
- Excellent written and verbal English communication
- Comfortable working alongside merchandising, influencer, creative, and SEO teams
- Self-starter with a bias for action
- High attention to detail and a proactive attitude
- A passion for learning and improving continuously
Benefits:
- Competitive base + monthly performance bonus
- Fast-track career growth
- Exposure to founders & C-level
- Work from anywhere: WFH or hybrid
- Real career acceleration
- Monthly bonuses tied to performance and commercial wins
- Flexible holidays and autonomy over your time
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