Digital Public Relations Strategist

Posted 1hrs ago

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Job Description

Digital PR Strategist executing data-driven campaigns for Forbes Advisor. Securing media coverage and collaborating with SEO and Editorial teams to enhance brand visibility.

Responsibilities:

  • Plan, develop, and execute data-driven digital PR campaigns aligned with business goals
  • Collaborate closely with SEO, Editorial, and Data teams to ideate and produce compelling, insight-led content designed for media outreach
  • Secure high-quality media coverage across national, trade, and niche publications
  • Craft strong, newsworthy pitches to promote proprietary data, expert commentary, and timely insights
  • Track campaign performance and media placements to inform future strategy and optimization

Requirements:

  • Experience in digital PR, SEO-focused PR, or media relations
  • Understanding of how earned media supports brand perception, organic search performance and LLM
  • Excellent written and verbal communication skills, with the ability to manage multiple projects and stakeholders
  • Understanding of how to structure and evaluate a story to maximize media attention
  • Experience using AI tools to support research, ideation, and data collection
  • Experience working within a digital publisher, affiliate marketing, or content-led organization (preferred)
  • Familiarity with financial services, insurance, health, home, and/or small business verticals (preferred)
  • Comfort working cross-functionally with SEO, editorial, analytics, and marketing teams (preferred)

Benefits:

  • Equal employment opportunities
  • Prohibits discrimination and harassment of any type